ENG: Škoda Official Site News & Press Release

[Karlheinz]

As strong as a bear: ŠKODA's large SUV is called Kodiaq

​› The name refers to the Kodiak bear that lives on an island near Alaska, and the way of spelling it is derived from the language of the natives

› The design of ŠKODA’s new large SUV conveys strength and protection
› Size, strength, family spirit – Bear and car have strengths in common
› ‘Discover new grounds’: The ŠKODA Kodiaq debuts in the second half of the year, and heralds the Czech brand’s global SUV campaign

​Mladá Boleslav, 6. May 2016 – ŠKODA’s new large SUV is to be called Kodiaq. The name refers to the Kodiak bear that lives on the homonymous island off the southern coast of Alaska; its spelling is derived from the language of the indigenous people – the Alutiiq.  ŠKODA will be launching their new model campaign in the SUV segment with this new model that will be presented to the public in the second half of 2016.

​Living alongside around 14,000 people on Kodiak Island – a harsh yet fascinating landscape located off the southern coast of Alaska (57°N 153°W) – there are around 3500 Kodiak bears. The Alutiiq, the natives, call the bear Taq uka 'aq – the letter "q" at the end is characteristic of animal names. By including this in the model designation of the new large SUV, ŠKODA proves their respect for the Alutiiq language. At the same time, the "q" creates a distinctive name for the unique new ŠKODA.

Size, strength and command of the great outdoors – the eponymous bear and the ŠKODA Kodiaq share common traits. ŠKODA’s new SUV, at 4.70 metres long, can comfortably seat seven and performs excellently both on and off the beaten track.  The hidden power of the predator can also be seen in the design of the ŠKODA Kodiaq – its distinctive, muscular lines representing dynamism, robustness and protective strength.

Another parallel between the Kodiak bear and the new ŠKODA Kodiaq is their family spirit. Standing up to three metres tall and weighing around 400 kilograms, Kodiak males are one of the largest and strongest bear species. In contrast to some other species, they live peacefully and socially: They form social bonds, share experiences other and play together. Some Kodiak bears will even share their best locations for catching salmon.  This is where these intelligent animals develop “Simply Clever” tricks and techniques, just like the many operating solutions of ŠKODA cars.

‘Discover new ground’ – this is the motto under which the Czech carmaker will be launching the ŠKODA Kodiaq. The model marks the beginning of the brand’s new SUV campaign, and will attract new consumer groups in the fast-growing SUV segment. The ŠKODA Kodiaq celebrates its public debut in the second half of 2016, the launch is planned for early 2017.

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The ŠKODA 1101 ‘Tudor’ celebrates its 70th

​› The production of ŠKODA’s first post-war model began 70 years ago
› More than 70,000 units were built between 1946 and 1952
› New exhibition at the ŠKODA Museum commemorates the ‘Tudor’ jubilee

​Mladá Boleslav, 6 May 2016 – ŠKODA celebrates a special jubilee: Exactly 70 years ago, the production of the first post-war model began. The ŠKODA 1101 ‘Tudor’, the first of which was completed on May 7, 1946, marked the start of a new stage in the Czech automobile manufacturer’s development. An exhibition to commemorate the successful model will be open to the public from 10 May at the ŠKODA Museum in Mladá Boleslav.

​“The strengths of several generations of the model series Popular and Rapid were incorporated into the ŠKODA 1101, thanks to which ŠKODA had become the largest automobile manufacturer in former Czechoslovakia by 1936,” says Andrea Frydlová, head of the ŠKODA Museum, adding: “The ‘Tudor’ significantly outperformed its predecessor.”  The new exhibition – from 10 May to 30 August 2016 at the ŠKODA Museum in Mladá Boleslav – commemorates the 70th anniversary of the start of production. 

The model series ŠKODA 1101 featured an attractive design and modern technical concept for the time. It included a bifurcated central tube frame, independent suspension, powerful hydraulic brakes and a powerful and economical four-cylinder engine with a displacement of 1,089 cm3 23.5 kW (32 hp).

From 1946, the closed two-door formed the basis of the broad model range. It was actually the English adjective ‘two-door’ from which the popular name ‘Tudor’ arose. Initially, a four-door saloon was added to meet the needs of customers at home and abroad. This would later be used by the Czechoslovak ministries and the diplomatic corps as a service vehicle, and was the most frequently built variant from 1949.

The open-top model range included the popular ‘Tudor’ convertibles with the doors set in a rigid frame and the folding part of the roof made of material. Then there were the elegant Roadsters. Offering high everyday practicality, there was the van with two side windows and the estate version that was known as a station wagon, marked ‘STW’. At that time, they already had a folding rear seat, which increased size of the loading space to 1490 mm in length and 1380 mm in width. A special chapter of the ‘Tudor’ story was written by the ŠKODA 1101 VO (vojenský otevřený, military model - open) and 1101 P (pohotovostní, standby/emergency) with its jeep body. These versions were used by the armed forces of several countries, including Portugal, Saudi Arabia and Egypt.

The production of the ŠKODA model series 1101 (following modernization, known as 1102) was carried out at a state-owned company, known officially as AZNP (Automobilové závody, národní podnik English: Automobile Plants, National Corporation). The chassis with complete technology emerged in Mladá Boleslav; the body was constructed at the newly integrated plants of Kvasiny and Vrchlabí – today, these three locations comprise ŠKODA’s production network in the Czech Republic. When the model was first launched in May 1946, the Czech market price for a ŠKODA 1101 was 67,700 crowns, and due to the difficult economic situation of the time, customers even required a ration coupon.

Between 1946 and 1952, 66,904 ŠKODA ‘Tudor’ models were constructed for civilian use, and 4237 special versions were built especially for the armed forces. Almost two thirds of all ŠKODA 1101/1102 ever produced were exported – in 1947 to 36 countries around the world, four years later that figure had risen to 76. Among the most important markets were Poland, the Netherlands, Belgium and the Federal Republic of Germany. The model, however, was also firmly established in Australia, Brazil, India, in the Union of South Africa and Canada.

The ŠKODA 1101/1102 also scored major successes in motorsport. In 1948 Three ‘Tudor’ in the <1100 cm3 class were victorious in the 24-hour race in Spa, Belgium. The special edition ŠKODA Sport and Supersport had uprated engines in different versions, including a version with 1490 cm3, which featured a Roots blower, and reached more than 200 km/h with its 132 kW (180 hp) output. Its success in motorsport proved to be a great advertisement for the ŠKODA 1101/1102 on export markets. At the same time, this allowed for production to be continuously improved – even the supercharged cars used many of the same parts as the series produced models.

The ŠKODA 1101/1102 takes a place of honour in the long history of the brand from Mladá Boleslav. The following model series successfully continued this technical concept until 1964 when production began on a completely new generation of vehicles – the ŠKODA 1000 MB with rear engine and self-supporting all-metal body.

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Town on island off the coast of Alaska renamed: ‘Kodiak’ became ‘Kodiaq’ for one day

​› Start of communications of the new ŠKODA Kodiaq - the town of Kodiak was renamed Kodiaq for one day
› Connected by a name: the new ŠKODA Kodiaq and the Alaskan island of Kodiak
› Roots: the altered spelling evokes the language of the native people
› A thank you to the town: the authorities and residents took part in the campaign and pasted over town signs, cars and advertising boards
› Film crew documented the campaign and interviewed the residents

​Mladá Boleslav/Kodiaq, 9 May 2016 – The town of Kodiak, situated on the Alaskan island of the same name, changed its name for the new large ŠKODA SUV: last Friday, the town name of KODIA‘K’ changed to KODIA‘Q’. As part of its global marketing campaign, the Czech car manufacturer delved into the roots of the name and documented the connection between its new ŠKODA Kodiaq SUV, the island off the southern coast of Alaska and the bears who live on it.

​A large and powerful SUV with a protective nature, a strong sense of family and a high degree of outdoor expertise – what should the new model from ŠKODA, which debuts in the second half of the year, be called? There has been a lot of speculation – now it is official. The new SUV from the Czech Republic receives a name which is strong like a bear: Kodiaq. In the language of the native people, this is not only the name of their Alaskan island, but also the world’s largest brown bear.

The Kodiak bear population, which numbers approximately 3,500, lives on Kodiak Island off the southern coast of Alaska. From Europe, it takes about ten hours to fly to the state’s largest city, Anchorage, and from there it is another 650 km to the island in the Gulf of Alaska. Kodiak Island is roughly the size of Corsica and the Kodiak National Wildlife Refuge, home of the famous bears, covers most of the island. The island is a paradise of outstanding beauty – rugged mountains, narrow fjords, hidden lakes and huge forests shape the landscape. This creates the ideal terrain for an SUV such as the new ŠKODA Kodiaq – here it can proves its qualities, power and suitability for daily use under the harshest of conditions.

ŠKODA has extensively researched life on Kodiak Island and the language of the native people, the Alutiiq. They call the Kodiak bear Taq uka 'aq – the letter ‘q’ at the end is typical for the names of animals. ŠKODA has adopted the letter for the new SUV’s model name, thereby demonstrating its respect for the language of the Alutiiq. At the same time, the ‘q’ creates a very unique and distinctive name.

The Alaskan island’s authorities supported ŠKODA’s extensive marketing campaign. For the ŠKODA Kodiaq communications launch, they generously gave the go-ahead for an unusual event – last Friday, numerous residents changed and pasted over names on street signs, police cars, fire engines, fishing boats and advertising boards. Even on the town’s official homepage, the ‘k’ changed to a ‘q’ to celebrate this unusual name day. A ŠKODA film crew has documented the renaming and recorded the humour and enthusiasm of the town’s population who took part – from the mayor and the sheriff to the lumberjack.

[Karlheinz]

ŠKODA continues to grow in April

​› The best April of all time: 97,200 deliveries (increase of 5.6 per cent)
› International success: significant increase in Europe, Russia and China
› Top seller: ŠKODA Superb and Yeti with double-digit growth

​Mladá Boleslav, 10 May 2016 – In April, ŠKODA has increased its global deliveries by 5.6 per cent to 97,200 vehicles (April 2015: 92,100). This was the best April in the company’s 121-year history. The brand achieved significant growth in Europe, Russia and China.

​“ŠKODA’s strong growth in the first four months of the year underlines that our customers like our model campaign. Our latest models such as the ŠKODA Superb and the ŠKODA Fabia are instrumental in ŠKODA’s success,” said ŠKODA Board Member for Sales and Marketing, Werner Eichhorn.

Compared to the same month last year, ŠKODA increased sales in Western Europe by 8.2 per cent to 41,400 vehicles (April 2015: 38,200). The brand also achieved an increase of 8.2 per cent in Germany, and delivered 14,900 vehicles to customers (April 2015: 13,800). This means, with a market share of five per cent, ŠKODA remains the undisputed number one importer in its second-biggest individual market worldwide. The Czech manufacturer achieved double-digit growth in the Netherlands (1,500 vehicles; increase of 73.5 per cent), Italy (2,000 vehicles; an increase of 26.8 per cent), Ireland (800 vehicles; increase of 23.6 per cent) and Switzerland (1,600 vehicles; increase of 15.2 per cent).

ŠKODA has once again been going strong in Central Europe. In April, the brand increased sales by 5.8 per cent to 16,400 vehicles (April 2015: 15,500). In its home market of the Czech Republic, the manufacturer increased deliveries by 4.0 per cent to 8,000 units (April 2015: 7,700). ŠKODA also grew considerably in Slovakia (1,700 vehicles; increase of 10.6 per cent) and Slovenia (600 vehicles; increase of 13.5 per cent).

In Eastern Europe, excluding Russia, ŠKODA sold 3,100 vehicles in April; an increase of 6.1 per cent compared to the same month last year (April 2015: 2,900). The Czech manufacturer’s market share increased to eight per cent. After recent difficult months, deliveries in Russia increased to 4,900 vehicles (April 2015: 4,500). Nevertheless, the market situation in Russia and the bordering regions remains difficult. ŠKODA saw double-digit growth in Bulgaria (200 vehicles; increase of 16.7 per cent) and the Baltic countries (600 vehicles; increase of 17.8 per cent). In Ukraine, the brand achieved triple-digit growth (300 vehicles; increase of 126.4 per cent).

ŠKODA continued to grow in China, the brand’s largest sales market worldwide. In April, deliveries to customers increased by 3.6 per cent to 23,800 vehicles (April 2015: 23,000). ŠKODA achieved significant growth rates in New Zealand (100 vehicles; increase of 21.3 per cent), Taiwan (400 vehicles; increase of 127.2 per cent), Turkey (3,200 vehicles; increase of 21.7 per cent) and Israel (2,200 vehicles; increase of 71.6 per cent).


Deliveries of the ŠKODA brand to customers in April 2016 (in units, rounded, by model; +/- in per cent compared to same month last year):
ŠKODA Citigo (only sold in Europe: 3,400; +3.3%)
ŠKODA Fabia (17,800; +8.2%)
ŠKODA Rapid (18,100; +0.3%)
ŠKODA Octavia (37,000; +1.5%)
ŠKODA Superb (12,900; +65.2%)
ŠKODA Yeti (8,100; +12.5%)

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Jubilee: 100,000 third-generations ŠKODA Superbs produced

› Since 2001, more than 850,000 ŠKODA Superb models manufactured; 100,000 third-generation ŠKODA Superbs since March 2015
› Brand’s flagship in demand on European markets and China
› Substantial investments into ŠKODA Kvasiny plant, and employee recruitment

Mladá Boleslav/Kvasiny, 11 May 2016 – ŠKODA has produced 100,000 third-generation Superbs. The milestone vehicle ran off the assembly line at the ŠKODA plant in Kvasiny. Since the model was introduced in 2001, the Czech car manufacturer has produced more than 850,000 Superbs. The production capacity at Kvasiny was expanded and modernized for the production of ŠKODA’s flagship. The top model inspires customers worldwide.

“The production of this highly modern car is a testament to the outstanding competence of the Kvasiny plant and its employees,” says Michael Oeljeklaus, ŠKODA AUTO Board Member for Production and Logistics, adding: “The name Superb represents one of the best and most successful models in the automotive mid-class. The third-generation model will continue the Superb’s success story in the coming months and years.”

Since production began in March 2015, the new ŠKODA Superb has demonstrated the emotional power of the brand with its new design. ŠKODA has now produced a total of one hundred thousand ŠKODA Superbs of the third generation. Never before have such high demands been made on the design of a ŠKODA car, never before have so many new technologies gone into the development of a new model. Never before have there been so many new, ‘Simply Clever’ ideas, and never before have ŠKODA engineers created so much space for the driver, passengers and their luggage. There are a host of new assistance systems from higher vehicle classes ensuring increased safety, better environmental protection and higher comfort. The third-generation Superb is more powerful than ever before and, at the same time, up to 30 percent more economical thanks to the new EU-6 engines.

The success of this model has not only been demonstrated by the high number of orders from around the world, but also by receiving numerous awards such as the 'Red Dot Award' for excellent product design and the title 'Car of the Year' in many European countries.

Since 2001, the ŠKODA Superb model family has crowed ŠKODA’s model range. This ties the Czech automaker to their tradition of great prestigious vehicles from Mladá Boleslav that was established in early 20th century. The Laurin & Klement FF, dating back to 1907, was the first eight-cylinder model in Central Europe. In the 1920s, the first president of Czechoslovakia Tomáš Garrigue Masaryk, among others, owned the luxurious ŠKODA Hispano-Suiza; the eight-cylinder ŠKODA 860 was an impressive sight in the early 1930s. 1934 was the first year a prestigious ŠKODA model with the name ‘Superb’ rolled off the production line: the ŠKODA 640 Superb.

67 years later, in 2001, the ŠKODA Superb was once again at the top of ŠKODA’s model range. To date, the automaker has produced more than 850,000 ŠKODA Superbs of the first, second and third generation. Customers have always appreciated this model’s overall package: extremely generous space, timelessly elegant design, modern, tried and tested technology, high level of comfort, maximum safety, best functionality and excellent value for money have made ŠKODA’s flagship synonymous with top quality from the Czech Republic. The first generation Superb (2001 to 2008) had the character of a classic notchback saloon and set new standards, especially in terms of space. The second model generation came out in 2008: A vehicle with new, versatile uses, more technology and a timelessly elegant design. The ŠKODA Superb has also been available as an estate since 2009, and the third-generation estate version of the Superb has been running off the production lines since June 2015.

At the Kvasiny plant, the company made significant investments into new production technology, assembly and logistics areas ahead of the new ŠKODA Superb’s start of production. A total of CZK 1.7 billion went into the new body-construction line alone. The Kvasiny site is being prepared for the brand’s SUV campaign. By 2018, ŠKODA intends to invest a total of CZK 7.2 billion into Kvasiny and create 2,000 new jobs. The production capacity will be gradually increased to 280,000 vehicles annually. Kvasiny is one of ŠKODA’s three production sites in the Czech Republic. The site currently employs more than 5,000 people, and is one of the largest industrial employers in the Hradec Králové region.

[Karlheinz]

ŠKODA vehicles have served Czech presidents for 90 years

​› 90 years ago, Tomáš Garrigue Masaryk, the first President of Czechoslovakia, received a ŠKODA Hispano-Suiza as a state limousine
› Features of the ŠKODA Hispano-Suiza: Powerful OHC engine, top speed of 140 km/h
› Sitting Czech President Miloš Zeman was the first person to use the current third-generation ŠKODA Superb

​Mladá Boleslav, 11 May 2016 – Exactly 90 years ago, a ŠKODA Hispano-Suiza became the official car of the first President of Czechoslovakia, Tomáš Garrigue Masaryk. Ever since, various ŠKODA models have served as official cars of several Czechoslovakian and Czech heads of state and government. Miloš Zeman, the sitting President of the Czech Republic, has confidence in the third generation of the ŠKODA Superb.

​“High quality and prestigious ŠKODA vehicles, each one the brand’s top-of-the-range model of its time, were frequently the first choice as state car of the Czechoslovakian or Czech heads of state,” said Andrea Frydlová, Director of the ŠKODA Museum. “Tomáš Garrigue Masaryk, who became the first President of Czechoslovakia in 1918, was also the first person to use a ŠKODA Hispano-Suiza. Today, ŠKODA continues this tradition with the current third-generation ŠKODA Superb, which our President Miloš Zeman uses to travel to his appointments. Unfortunately, the original vehicle used by ‘TGM’ – as Masaryk is known here – could not be preserved. In the ŠKODA Museum’s restoration workshops, however, a similar ŠKODA Hispano-Suiza is currently being meticulously restored.”

The first ŠKODA state limousine was developed during an important time of change for the car manufacturer: in 1925, the Lauren & Klement company from Mladá Boleslav merged with a strong partner, the ŠKODA engineering company, based in Pilsen. In Western Bohemia, the ŠKODA plants manufactured an exclusive small production run under licence of the prestigious French brand Hispano-Suiza. 100 of the most technically sophisticated and fastest cars of the 1920s were thereby built in Pilsen: the ŠKODA Hispano-Suiza.

At the beginning of May 1926, the first vehicle was sold to the office of Tomáš Garrigue Masaryk (1850-1937) for 280,000 korunas. The corresponding order was placed on 25 July 1925, and included several requests that the head of state made himself. After the bespoke body design had been approved – a limousine with a glass partition wall between the driver and the passenger compartment in the rear – the Parisian specialist company, Carrosserie Kellner Frères, manufactured the elegant shell. The original ‘N-1’ number plate was replaced with ‘P-118’ in the 1930s; the ‘P’ stood for Prague. After the then 85-year-old President resigned his post in December 1935, the ŠKODA Hispano-Suiza sat in the garage of his official residence, Prague Castle, until 17 March 1936. Subsequently, the car was returned to the manufacturer – its fate thereafter is not known.

The ŠKODA Hispano-Suiza featured advanced technology which further emphasised the luxurious character of the model range. A 7-bearing crankshaft contributed to the extraordinarily smooth operation of the 6,654 cc six-cylinder engine. It was manufactured from a 350-kg engine block and weighed a substantial 45 kg after the complex build. The mechanically unique brake booster of the limousine, which can weigh up to 2.7 tonnes, used the vehicle’s kinetic energy and progressively supported the drum brakes: the effect was greater with increasing pedal force; braking efficiency was easier to modulate.

Following the end of the Second World War and a time of profound social change, ŠKODA once again supplied a vehicle to the president of Czechoslovakia. The armoured ŠKODA VOS (‘Vládní osobní speciál’; in English: special car for the government) was a prestigious notchback saloon with an opulent chrome trim at the front. A longer version, with armour and 52-mm-thick bulletproof windows, the ŠKODA VOS weighed up to 4,440 kg and had impressive dimensions: 5.70 metres long, 1.95 metres high and 1.75 metres wide. Between 1950 and 1952, around 100 vehicles from this model range were manufactured in different versions. Two Czechoslovakian presidents, Klement Gottwald (1896-1953) and Antonín Zápotocký (1884-1957), drove in one such limousine.

In the following decades up to the fall of the Iron Curtain in 1989, it was predominately models of the Soviet ZIS and ZIL brands that served as state cars at Prague Castle. Four years later, after the formation of an independent Czech Republic, ŠKODA returned to ‘state service’. Václav Havel (1936-2011), a human rights activist and later president, was a big car enthusiast. He insisted on personally testing numerous new ŠKODA models, including the Felicia and the first generations of the Fabia, Octavia and Superb. Václav Klaus, his successor in office, used the limousines of the Superb I and Superb II model ranges during two terms in office (2003-2013).

Miloš Zeman, the current President of the Czech Republic, received his new state car, a third-generation ŠKODA Superb, at Prague Castle on 5 June 2015. The limousine – in pearl-effect Black Magic and with the top-of-the-range Laurin & Klement trim level – is fitted with a turbocharged 2.0 TSI/206 kW petrol engine and DSG automatic transmission.

[Karlheinz]

IIHF Ice Hockey World Championship: ŠKODA CEO Bernhard Maier Awards The Most Valuable Player

​› Two cities, 16 teams, one winner: Canada wins IIHF World Championship in Russia
› ŠKODA CEO Bernhard Maier awarded The Most Valuable Player
› World record: ŠKODA supporting the ice hockey world championship for 24 years as official main sponsor

​Mladá Boleslav, 23 May 2016 – For 17 days, all eyes from the ice-hockey world were on Russia. 16 teams went head to head for the title at the 80th IIHF Ice Hockey World Championship. Canadian national ice hockey team prevailed in the exciting match against the competition in the final, crowning their winning streak with the victory at the Ice Palace in Moscow. Following the thrilling final between Finland and Canada, ŠKODA CEO Bernhard Maier awarded Finland’s Patrik Laine as the Most Valuable Player.

​This is the 24th time in a row that ŠKODA has supported the IIHF WM as the Main Official Sponsor. In 1992, ŠKODA began their commitment as a vehicle partner to the finals in Prague and Bratislava. The brand has been the Main Official Sponsor at every World Championship since 1993

ŠKODA provided the organisers with a total of 45 vehicles. Over the past 24 years, the fleet has travelled about six million kilometres during the IIHF Ice Hockey World Championships. The vehicles cover an average of about 250,000 kilometres at each IIHF WM.

ŠKODA presented their model range outside and in the arenas. ŠKODA’s flagship, the SUPERB, and a ŠKODA OCTAVIA Combi RS attracted the attention of the crowds in the immediate vicinity of the rink. The ŠKODA logo featured prominently on the ice at the venues in Moscow and St. Petersburg, on the boards and on the kits and helmets of the Czech and Slovak national teams.

As the Main Official Sponsor, ŠKODA also provided lots of entertainment at the matches: ŠKODA constructed large fan zones of up to 450 square meters in front of the arenas. Thousands of visitors went there every day up close to the ŠKODA models, taking part in exciting duels in the Air Hockey Challenge and Box Hockey. Whoever won in ŠKODA’s Virtual Hockey Challenge – a virtual hockey simulation on large LED screens – received one of ŠKODA’s fantastic prizes. In addition, lots of fun was to be had at the live presentations, quizzes, the ŠKODA mascots and dance routines by the ŠKODA Ice Girls. One of the highlights of each game day was the 'ŠKODA Fan of the Game'. In total, 128 hockey fans were given exclusive prizes before the respective World Cup matches.

ŠKODA also gave out 132 000 flags and 105 000 helmets with which the supporters were cheering for their countries. In Moscow, visitors to the IIHF World Cup matches had the opportunity to be photographed in front of a spectacular background at the ŠKODA Photobox where they received their personal souvenir photo.

ŠKODA is also exclusive partner of the 2016 IIHF App, which additionally featured ‘HOCKEY CARDS’ this year. More than 43 000 fans used the app to select their favourite team and favourite players to take and share selfies. In addition, skoda-hockey.com featured up-to-date information on the events surrounding the World Championship in Moscow and St. Petersburg – the website recorded a total of 40 000 visitors during the event. The online social-media campaign was met with great response: 1100 photos and 150 videos were posted using the hashtag #itsmygame (#хоккейвкаждом).

[Karlheinz]

ŠKODA anti-bike-theft campaign wins awards

​› The viral campaign from ŠKODA’s online cycling magazine ‘We Love Cycling’, receives the ‘Wooden Pencil’ at the prestigious British D&AD Awards
› ŠKODA video awarded the prize for ‘Best Use of Video Content’ by Digiday in New York
› Czech Art Directors Club awards the campaign several top spots

​New York/London/Mladá Boleslav, 24 May 2016 – The campaign from ŠKODA’s online cycling magazine ‘We Love Cycling’, has received several awards for its creativity in combatting bicycle theft.  As well as the Czech Art Directors Club’s ADC Creative Awards, the video about the ‘European Bike Stealing Championship 2015’ also took home the British D&AD’s ‘Wooden Pencil’ and won Digiday’s category for ‘Best Use of Video Content’ in New York.

​“We are very pleased with these awards,” said Stefan Büscher, Head of Marketing and Product at ŠKODA. “The great success of this viral video demonstrates that we were right in deciding to explore new avenues and implement fresh ideas into our customer communications,” Büscher continued.

The video, titled ‘European Bike Stealing Championship 2015’, went viral in autumn last year. It uses humour to raise awareness about bike theft throughout Europe. Mustard, a Prague-based content agency, is responsible for the campaign, which received more than three million views worldwide.

The annual presentation of the D&AD Awards forms the highlight of the ‘Design and Art Direction’ association’s international marketing festival. ŠKODA’s video has been awarded the ‘Wooden Pencil’ at this year’s festival.

Innovative and groundbreaking content from all over the world is honoured at the annual Digiday Content Marketing Awards in New York – just like the ‘European Bike Stealing Championship 2015’ viral campaign.

Each year, the Czech Art Directors Club awards the prestigious ADC Creative Awards to particularly creative advertising agencies. For a long time, the prize was called ‘Louskáček’ – in English: ‘nutcracker’. This year, the anti-bike-theft campaign from ‘We Love Cycling’ and ŠKODA took home several of the top prizes: as well as the coveted ‘Grand Prix’ title, the jury also awarded the online cycling magazine’s video the gold medal for the best online film as well as the bronze medal in the ‘Branded Content’ category.

With the prize-winning ‘European Bike Stealing Championship 2015’ viral video and numerous articles, ‘We Love Cycling’ aimed to raise awareness among bike owners throughout Europe of the problem of bike theft and to encourage a debate on the subject. For the entertaining video, three bikes were set as bait in Prague, Amsterdam and Rome. Thieves, who just couldn’t resist the temptation, were filmed by a hidden camera. The pilferers were in for a surprise: as soon as they laid their hands on someone else’s property, a band appeared out of nowhere and struck up a fanfare. The puzzled reaction of the small-time criminals was very entertaining to the video’s three million viewers. The live commentary and running clock added to the excitement: it showed in which of the three European cities the bike was stolen first. The video skilfully used elements of live sports reporting, as well as elements of reality TV shows.

With ‘We Love Cycling’, ŠKODA offers active cyclists a modern and diverse online magazine with fascinating stories about bikes. Furthermore, the online community facilitates a lively exchange of views and discussions about specialist topics. The ‘European Bike Stealing Championship 2015’ is available to watch online.

video: https://www.youtube.com/watch?v=-yTFiP_co0U

[Karlheinz]

ŠKODA ATERO: ŠKODA Vocational Students Build Dream Coupé

​› 26 ŠKODA students build compact coupé based on ŠKODA RAPID Spaceback
› Spectacular design, 18-inch wheels and 1800-watt audio system
› Student project underlines high quality of vocational training at ŠKODA

​Mladá Boleslav, 25 May 2016 – 26 students at the ŠKODA vocational school have built their dream coupé: the ŠKODA ATERO is a spectacular car based on the compact ŠKODA RAPID Spaceback. The fully functional, unique vehicle is already the third ‘student car’ from ŠKODA Academy.

​“Just like its predecessors, the ŠKODA ATERO highlights our students’ high level of technological expertise and manual skills. Our thanks go to everyone who has supported the project,” said ŠKODA Board Member for Human Resources, Bohdan Wojnar.

Michael Oeljeklaus, ŠKODA Board Member for Production, added, “This project demonstrates what our students are capable of. The young people work with great zeal and commitment. Once again, the result is a great, emotive and unique vehicle that the colleagues involved can be very proud of.”

The students have built a fully functional, unique car – in doing so, ŠKODA is continuing a tradition which is still in its infancy. In 2014, a team of students developed the ultra-compact CitiJet convertible. The FUNSTAR pickup followed in 2015. The aim of the project is to promote the students’ expertise and creativity.

The students started work on the ŠKODA ATERO at the end of 2015. The team of 26 from the ŠKODA vocational school in Mladá Boleslav – four young women and 22 young men – developed and implemented the concept together with the support of the instructors, Technical Development, Design and Production departments. “This was a unique occasion for everyone to meet new people, to form new friendships across all professions, and to test and put theoretical knowledge into practice,” said the spokesman for the student team Dan Voce, adding “This project took about 1700 working hours to complete, and we are all very proud of the result.”

Measuring 4.3 metres in length, the ŠKODA ATERO is a compact, two-door coupé. It is hard to imagine the vehicle that provided the basis for the design was actually the ŠKODA Rapid Spaceback; the conversion was even more comprehensive than those of the two previous ‘student cars’. The B-pillars have been moved to the rear, the C-pillars’ incline is sharper. The sloping roofline begins at an earlier point, whilst the window edge behind the doors points upwards.

Other components have also undergone complex alterations. Vents add structure to the bonnet and the doors have been extended. The tailgate is aligned with the new angle of the C-pillars and sports a long edge spoiler; the tail lights have also been modified. The rear bumper surrounds the large tailpipes of the exhaust system, which comes from the ŠKODA OCTAVIA RS. A large air vent is integrated into the front bumper. The ŠKODA ATERO’s headlights feature LED technology with red backlights.

The 1.4 l TSI engine (92 kW/125 PS) and the 7-speed DSG gearbox have colour changes, the team of students made considerable changes to the chassis. The 18-inch wheels in the ‘Turini’ design come from the ŠKODA OCTAVIA. They are painted black with red stripes. Ventilated, manually perforated brake discs sit behind the front wheels.

The ŠKODA ATERO is painted in metallic Black Magic, accessories (wing, spoiler, sills) come in Corrida Red; the radiator grille, air intake and diffuser insert are also surrounded by red contours. In the interior, red lighting creates a sporty atmosphere; ambient lighting with LED technology adds highlights. A 1,800-watt audio amplifier powers 14 speakers. Located in the boot, the subwoofer alone has a 400-watt output.

With the ŠKODA ATERO project, the Czech car manufacturer underlines the high quality of their vocational training. The ŠKODA vocational school was founded in 1927 and offers three- and four-year training courses in technical subjects, leading to either an apprenticeship diploma or a school leaving certificate for university access. Currently, almost 900 full-time students, 14 per cent of whom are women, are enrolled in 14 vocational courses. Around 100 employees are currently improving their existing qualifications with further training courses. Upon successful completion, all graduates of the ŠKODA vocational school are offered a job at ŠKODA.

[Karlheinz]

Record: ŠKODA deliveries, sales revenue and operating profit increase in first quarter

​› Best quarter in company history: ŠKODA delivered 276,600 vehicles to customers (up 4.3%) from January to March 2016
› 6.4% sales revenue increase to 3.4 billion euros
› Operating profit increased 30.2% to 315 million euros
› ŠKODA’s new flagship SUPERB is among the growth factors

​Mladá Boleslav, 1 June 2016 – ŠKODA’s growth continues: The Czech automaker’s deliveries, sales revenue and operating profit have increased over the first three months of this year. This was ŠKODA’s strongest start to a new year ever, with sales increasing 4.3% to 276,600 vehicles in the first quarter. Sales revenue increased 6.4% in the same period to 3.379 billion euros; operating profit rose 30.2% to 315 million euros.

​“ŠKODA has made an excellent start to the year,” says ŠKODA CEO Bernhard Maier, adding, “We have seamlessly continued the success of last year into the first quarter of 2016. We owe this especially to our strong model range, with the new ŠKODA SUPERB as an additional driving force, our highly motivated workforce and our commercial partners in the markets. The encouraging sales figures and strong financial results of the first quarter provide a solid foundation for further profitable growth. Our next model campaign begins with the upcoming launch of the new ŠKODA KODIAQ.” 

ŠKODA’s sales revenue rose 6.4 % to 3.379 billion euros between January and March 2016 (first quarter of 2015: 3.175 billion euros). Operating profit increased 30.2 %, reaching 315 million euros (first quarter of 2015: 242 million euros). Operating margin rose to 9.3% after 7.6% in the first quarter of the previous year. The higher profitability was primarily due to positive mix effects and better product costs.
“Thanks to this strong first quarter, ŠKODA’s profitable growth has continued and the company has again confirmed its financial strength and profitability,” explains ŠKODA CFO Winfried Krause. “Although the economic conditions remain challenging and the situation in some markets is difficult, we can build on our financial strength,” adds Krause.

[Karlheinz]

ŠKODA is setting its sights on even more ambitious goals with its comprehensive environmental strategy

​› Various environmental protection activities are the focus of the ‘GreenFuture’ programme and include measurable goals
› The strategy aims for resource-conserving production as well as energy-efficient vehicles
› Ambitious environmental targets by 2018 are further intensified; improvements in terms of energy and water consumption, CO2 emissions, waste and so-called volatile organic compounds

​Mladá Boleslav, 3 June 2016 – Responsible and sustainable production as well as fuel-efficient vehicles: these are essential elements of ŠKODA’s ‘GreenFuture’ environmental strategy. So far, the target was to reduce the environmental impact of production, as measured by key figures from 2010-2018, by 25 per cent. The manufacturer increased this goal to 45 per cent this year. This means: the environmental impact will have nearly halved within eight years. To mark ‘World Environment Day’ on Sunday 5 June, the manufacturer introduces some important initiatives.

“The foremost aim of ŠKODA’s ‘GreenFuture’ strategy is to further improve the sustainability of the company,” explained Michael Oeljeklaus, ŠKODA Board Member for Production and Logistics. “We have successfully implemented this in recent years. Our focus is on efficient vehicles and an economical use of resources across the entire business. We will continue to meticulously implement our environmental strategy in the coming years. To further reduce energy consumption in production, we are using modern technology with the greatest possible energy efficiency,” continued Oeljeklaus.

ŠKODA is combining all environmental activities under the umbrella of the ‘GreenFuture’ strategy; ‘GreenFactory’ outlines all activities that conserve resources as much as possible during production.

Key figures such as energy and water consumption, or the amount of waste produced when manufacturing each vehicle, as well as CO2 and so-called volatile organic compounds (VOC) emissions – like those created when painting car bodies – are accurately measured and then optimised. Based on these factors, ŠKODA has already reduced, on average, its environmental impact by 35.8 per cent between 2010 and 2015. To accelerate this positive trend, the company has set even more ambitious environmental targets for this year. According to this, ŠKODA will reduce the environmental impact of its production by 45 per cent by 2018, so nearly half compared to 2010 levels.

In detail: energy consumption for production is to fall by 30 per cent during this period. The target for CO2 emissions per vehicle produced is to be lowered by 55 per cent. The amount of waste per vehicle will reduce by 70 per cent by 2018, water consumption by 25 per cent and VOC emissions by 45 per cent. The improvement objectives, which have been increased to 45 per cent, will result from specific measures, for example, regulating the ventilation system, installing energy-saving lighting as well as reducing the amount of waste created when manufacturing each vehicle.

Range of measures across the entire business

The associated set of measures extends to all areas of the company. For example, around a quarter of all power required by one factory is used on air-conditioning the production halls – accordingly, this item is at the very top of ŠKODA’s ‘GreenFuture’ agenda. Thanks to the ventilation system’s new control unit, the company saves 3,500 MWh per year – that is the equivalent of the energy consumption of 875 households. New compressors in the pressing plants, which operate at lower air pressure, achieve power savings of 1,600 MWh.

In the Kvasiny plant alone, new hall lighting will effect an electricity reduction of 1,500 MWh per year. In several halls, where finished vehicles await delivery, ŠKODA also installed energy-saving sources of light, cutting power consumption in half. Thanks to clever automatic switch-off, the light also goes off by itself as soon as operations cease in the halls.
Already in 2014, the amount of waste per car manufactured fell from 16.8 kg to 15.1 kg within a year. In 2016, ŠKODA will reduce the volume of deposited waste from its own production plants by a total of 4,000 tonnes – this represents a reduction in waste per vehicle of over 50 per cent to 7.8 kg within two years. Furthermore, the waste is no longer stored, instead it is separated for energy recycling. One of the many improvements include: used oils are filtered and reused in the production process – saving resources and reducing the amount of waste.

A cornerstone of sustainable production is the energy provider ŠKO-ENERGO, in which ŠKODA AUTO a.s. has a share of 46 per cent. Since the partnership began in 1995, both companies were able to more than halve energy consumption per vehicle produced. At 1.5 million cubic metres, current annual water consumption is at the 2010 level – in relation to the increase in vehicle production, water consumption has reduced by about 30 per cent per vehicle.
The increased use of biomass to generate electricity in the ŠKO-ENERGO combined heat and power generation (CHP) facility saves up to 130,000 t of CO2 emissions per year, compared to burning coal and gas. Thanks to this advanced type of energy supply, the carbon footprint per vehicle produced also improved by more than 46 per cent between 2010 and 2015.                 
ŠKODA supports environmental policy of the Czech Republic through the project 'One car, one tree'. Between 2007 and 2015, the car manufacturer planted more than half a million trees at over 50 locations. Many ŠKODA employees volunteer to plant the trees, contributing sustainably to the preservation of biodiversity and global climate protection.

‘World Environment Day’ is a global institution

To mark the opening of the UN Conference on the Human Environment on 5 June 1972 in Stockholm, the United Nations declared 5 June the annual ‘World Environment Day’. About 150 countries around the world participate in ‘World Environment Day’, which aims to strengthen environmental awareness and ecological courage. This year’s ‘World Environment Day’ has the slogan: ‘Go wild for life’.

[Karlheinz]

High-tech update for the ŠKODA OCTAVIA: compact TSI and modern Dynamic Chassis Control (DCC)
 
​› ŠKODA’s bestseller is becoming even more dynamic and efficient
› Three-cylinder TSI with a power output of 85 kW (115 PS) and low fuel consumption
› Adaptive DCC for versions starting from 110 kW (150 PS)
› ŠKODA Phonebox for connecting and charging a smartphone inductively

​Mladá Boleslav, June 2016 – The 2017 range of ŠKODA OCTAVIA models is becoming even more dynamic and efficient. A new high-tech, three-cylinder turbo petrol engine completes the engine range; adaptive DCC is optional for the versions with 110 kW (150 PS) and more.

​The ŠKODA OCTAVIA impresses both as a hatchback and an estate with its powerful and economical engines. The range of petrol and diesel engines extends to the RS powertrains with 169 kW (230 PS) in the TSI and 135 kW (184 PS) in the TDI.

In the TSI range, a turbo-charged, three-cylinder petrol engine has replaced the 1.2-litre, four-cylinder version. From its engine size of 999 cm3, the new 1.0 TSI produces 85 kW (115 PS) and provides 200 Nm of torque between 2,000 and 3,500 rpm. The first three-cylinder engine in the history of the model series has sophisticated acoustics and enables a driving performance that surpasses its predecessor.

In combination with 7-speed DSG, the new 1.0 TSI accelerates the ŠKODA OCTAVIA hatchback from 0 to 100 km/h in 10.0 s and achieves a top speed of 202 km/h. Combined with a 6-speed manual gearbox, 100 km/h can even be achieved in just 9.9 s; the top speed is also 202 km/h. The ŠKODA OCTAVIA Combi is available with 7-speed DSG or a manual gearbox; both versions reach a top speed of 200 km/h and accelerate from 0 to 100 km/h in 10.2 and 10.1 s respectively.

The biggest improvement, however, is to the new three-cylinder TSI’s fuel consumption, which is 8 per cent lower than that of the previous engine. The hatchback with 7-speed DSG can cover 100 km using just 4.5 l of petrol (emitting 105 g CO2/km, or – using the same fuel consumption – 103 g CO2/km when combined with a manual gearbox). The Combi uses 4.6 l/100 km (emitting 106 g CO2/km) and 4.5 l/100 km (105 g CO2/km) respectively.

On request, ŠKODA delivers an aero package with targeted modifications, which further increase efficiency, for the Active, Ambition and Style trim levels. Its components include a sport chassis which brings the body closer to the road and therefore reduces drag, active air flaps for better aerodynamics and a tailgate or roof spoiler for further improved air flow. The tyres are optimised for low rolling resistance. These improvements mean the fuel consumption drops to 4.4 l/100 km and the CO2 emissions to 102 g/km in both the hatchback and the Combi with manual gearbox.

The new 1.0 TSI in the ŠKODA OCTAVIA is state of the art in all aspects of technology. Its compact construction and aluminium crankcase mean the three-cylinder engine weighs just 78 kg. Its aluminium pistons and the forged connecting rods are balanced accurately, enabling quiet and smooth running even without the presence of a balancing shaft. In the entire crankshaft assembly, the rotating mass is low in weight and friction loss is minimal. The crank case and cylinder head have their own cooling circuits; the exhaust manifold integrated into the cylinder head forms an important component of the engine’s powerful thermo-management.

To improve the charge cycle, the inlet and exhaust camshafts can be adjusted by up to 50 and 40 degrees of crankshaft rotation respectively. The common rail system injects the fuel with up to 250 bar of pressure. The turbocharger’s intercooler is integrated into the induction tract, instantly increasing the boost pressure which can reach up to 1.6 bar (relatively).

The engine range with DCC: high performance
All ŠKODA OCTAVIA engines are known for their outstanding performance and low fuel consumption. The following engines are available with adaptive DCC:

TSI engines
› 1.4 TSI/110 kW (150 PS) – 6-speed manual and 7-speed DSG
› 1.8 TSI/132 kW (180 PS) – 6-speed manual and 7-speed DSG; 4×4 with 6-speed DSG
› 2.0 TSI/162 kW (220 PS) – RS, 6-speed manual and 6-speed DSG
› 2.0 TSI/169 kW (230 PS) – RS 230, 6-speed manual and 6-speed DSG

TDI engines
› 2.0 TDI/110 kW (150 PS) – 6-speed manual and 6-speed DSG; 4×4 with 6-speed manual
› 2.0 TDI/135 kW (184 PS) – 6-speed manual and 6-speed DSG, 4×4 with 6-speed DSG

Adaptive DCC: a varied driving experience

In the new 2017 model year, ŠKODA is offering adaptive Dynamic Chassis Control (DCC) for the ŠKODA OCTAVIAs with engines of a power output starting from 110 kW (150 PS). This provides a more varied driving experience – DCC makes it possible to adapt the steering and suspension depending on whether the Comfort, Normal and Sport mode has been selected. DCC is also available in the ŠKODA OCTAVIA RS and ŠKODA OCTAVIA RS 230, where its functions include a more comfortable set-up for everyday driving at the push of a button.

An electronic valve controls the flow of oil within the DCC shock absorbers. A fast control unit operates the valve depending on the road condition, the driver’s driving style and the selected mode. A large cross section allows the car to ride comfortably; a small cross section enables the car to hold the road more precisely: the steering reacts even more accurately, the car’s steering behaviour is more precise, braking characteristics are improved and body roll is minimalised. DCC also contributes to active safety: the system automatically switches from Comfort mode to Sport mode in hazardous situations and, in doing so, provides higher stability, better tyre grip and shorter braking distances.

DCC and Driving Mode Select are optional from the Ambition trim level upwards. With Driving Mode Select, the driver can change steering characteristics, operation of the DSG and chassis settings in several modes. In Individual mode, these systems can be set to personal preferences.

Black 17-inch ‘Teron’ wheels are another new optional extra for the 2017 models, available for the ŠKODA OCTAVIA Ambition and Style trim levels.

Overall package, interior and ‘Simply Clever’ features

The ŠKODA OCTAVIA’s overall package has always provided a little bit ‘more car’ than its competitors by offering generous amounts of space and combining the elegant hatchback shape with a large tailgate. It offers outstanding interior space, rear legroom and headroom in the compact car segment. Both the hatchback and the Combi boast the largest boot within their class.

Just like every ŠKODA, the OCTAVIA has many electronic and ‘Simply Clever’ features which make life easier for its occupants. In the new 2017 models, the Climatronic comes with an allergen filter, the optional rear-view camera is kept clean using washer jets and, from the late summer, there will be an optional umbrella under the front passenger seat. iPads can be mounted to the front seats’ backrests.

New features of the infotainment system

The ŠKODA OCTAVIA’s infotainment systems are part of the second-generation Modular Infotainment Matrix (MIB II) – they are easy to operate, versatile and powerful. The Swing infotainment radio is already standard in the Active trim level in the 2017 models. Wi-Fi has been added to the Amundsen infotainment navigation system. Some of the system’s functions can be controlled using ŠKODA’s Media Command app on a tablet or smartphone – an appealing solution for the ŠKODA OCTAVIA’s rear passengers.
 
With new features, the infotainment system becomes even more extensive in the 2017 models. The optional ŠKODA Phonebox with wireless charging connects a smartphone to the car antenna by near-field coupling without the need for a cable, thus offering high call quality and best data reception. At the same time, it charges the smartphone inductively in accordance with the Qi standard, provided that the phone is technically compatible.

[Karlheinz]

ŠKODA’s worldwide growth continues in May

​› Best May of all time: 96,700 deliveries (up 4.5%) 
› International success: ŠKODA grows in Europe, Russia and China
› Top model: ŠKODA SUPERB sales double (up 110.2%)

​Mladá Boleslav, 13 June 2016 – ŠKODA’s global deliveries in May increased 4.5% to 96,700 vehicles (May 2015: 92,500), making this the best May in the company’s history. The traditional brand’s sales increased particularly in Europe (up 8.2%), Russia (up 23.7%) and China (up 2.4%). The ŠKODA SUPERB has been a major success on the international markets with sales more than double those of last year (up 110.2%).

“We are pleased to be able to continue the positive trend of recent months into May,” says Werner Eichhorn, ŠKODA Board Member for Sales and Marketing. “The significant growth in Europe and other regions shows that our young model ranges has been well received in the market. In particular, the new SUPERB and YETI are enjoying high consumer demand.”
In Western Europe, ŠKODA’s growth once again increased compared to May 2015, delivering 41,100 vehicles (up 6.5%); 2,500 more than in May 2015. In Germany, the brand’s second-strongest single market, ŠKODA recorded double-digit growth (10.8%; 15,500 vehicles). With a market share of 5.4% ŠKODA continues to be the number-one import brand. The Czech manufacturer also recorded strong growth in Belgium (1,800 vehicles; up 19.8%), Italy (2,000 vehicles; up 23.9%), Ireland (500 vehicles; up 22.1%), the Netherlands (1,200 vehicles; up 27.6%), in Norway (700 vehicles; up 15.2%) and Austria (2,000 vehicles; up 11.0%).

Sales rose in almost all Central European countries. Overall, the brand grew by 10.4% to 16,600 vehicles in the region (May 2015: 15,000). On their Czech home market, ŠKODA’s sales rose 11.9% compared to May 2015 (8,100 vehicles). Sales figures also increased in Poland (4,800 vehicles; up 7.6%), Slovakia (1,700 vehicles; up 7.7%), Slovenia (600 vehicles; up 9.0%) and Hungary (1,000 vehicles; up 28.8%).

On the Eastern European markets excluding Russia, ŠKODA maintained the previous year’s figures with 3,200 vehicles sold. In Russia deliveries rose significantly: After selling 3,800 vehicles in May 2015, sales increased 23.7% to 4,700. ŠKODA recorded significant growth in Bulgaria (300 vehicles; up 19.9%) and Ukraine (300 vehicles; up 247.4%). The sales volume also increased in the Baltics (600 vehicles; up 3.7%) and Serbia (500 vehicles; up 4.5%).

In China, ŠKODA's strongest global market, the brand’s deliveries increased deliveries by 2.4% to 24,200 vehicles (May 2015: 23,700). ŠKODA also achieved growth in New Zealand (100 vehicles; up 17.0%) and Taiwan (400 vehicles; up 30.5%). ŠKODA grew by 15.0% in Israel where the manufacturer sold 2,100 vehicles (May 2015: 1,900). ŠKODA’s growth also increased in double digits in Turkey (2,500 vehicles; up 14.3%).

ŠKODA deliveries to customers in May 2016 (in units, rounded off, listed by model; +/- in % compared to May 2015):
ŠKODA CITIGO (only sold in Europe: 2,900; -13.0%)
ŠKODA FABIA (17,800; -0.1%)
ŠKODA RAPID (18,300; +2.2%)
ŠKODA OCTAVIA (36,600; -2.2%)
ŠKODA SUPERB (12,500; +110.2%)
ŠKODA YETI (8,500; +9.5%)

[Karlheinz]

Functionality at its most attractive: the new ŠKODA KODIAQ

› Powerful exterior with distinct three-dimensional lines
› Elegant appearance thanks to clear interior lines
› Largest boot of its class, optional foldable third row

Mladá Boleslav, 15 June 2016 – The ŠKODA KODIAQ, which will celebrate its world premiere in September, makes a strong statement with an impressive combination of powerful design and generous space. The exterior is clear-cut, the lines are distinctly three-dimensional – giving the new ŠKODA SUV an unmistakeable presence on the road. The interior is also characterised by clear lines and impresses with generous space alongside its elegant appearance.

„The ŠKODA KODIAQ is extremely versatile,” says Jozef Kabaň, ŠKODA’s Head of Design. “It is exceptionally spacious and with compact external dimensions, it delivers the best overall package in its class. It is also robust, suits all types of terrain and offers the best flexibility and functionality. We wanted to visualise this in the exterior design as well as the interior. Form and functionality are therefore in harmony in the ŠKODA KODIAQ.”

Jozef Kabaň, ŠKODA’s Head of Design, and his team have opted for a striking design language for the ŠKODA KODIAQ, which transfers the brand’s new design style into the SUV segment. Rationality and aesthetics work together unmistakeably here. As the design sketch already shows, all lines are clear, precise and sharp; the highly recessed shoulder line highlights the large ŠKODA SUV’s robust character. Flat, raked headlights are positioned on both sides of the wide ŠKODA grille. Their crystalline structure pays hommage to Czech crystal glass art, which is steeped in tradition.

The extensively sculptured rear section also accentuates the ŠKODA KODIAQ’s sporty, robust SUV character. The LED rear lights are designed in the brand’s typical C-shape, continuing the ŠKODA SUV design lines in great detail. The side view is equally as strong. The long wheelbase and short overhangs point to the spacious interior. The SUV is available with two extra seats in the third row as an optional extra.

With its clear design, the interior continues the striking design of the exterior. Even here, form and functionality stand together in unison: the interior comes across as protective and robust, but also impresses with an elegant character. The atmosphere is timeless and functional. All the features exude clarity and tranquillity. Strong vertical elements, like the four large air vents, are characteristic of the interior. The large display splits the instrument panel into two equal sections for the driver and passenger. The front of the instrument panel is three-dimensional and divided into two areas.

Interview with Jozef Kabaň, ŠKODA’s Head of Design: “ŠKODA is becoming much more emotive”

Mr Kabaň, what does the design of the ŠKODA KODIAQ mean for the brand?

Jozef Kabaň: The ŠKODA KODIAQ is a pioneer for our brand in two respects. We are entering a new segment with our first large SUV above the YETI. And at the same time, the KODIAQ is the first model with the new ŠKODA SUV design language. It is powerful and emotive, but also timeless.

What is special about the design language of your large SUV?

Kabaň: The ŠKODA KODIAQ is extremely versatile. It is exceptionally spacious and with compact external dimensions, it delivers the best overall package in its class. It is also robust, suits all types of terrain and offers the best flexibility and functionality. We wanted to visualise this in the exterior design as well as the interior. Form and functionality are therefore in harmony in the ŠKODA KODIAQ. The crystalline and striking appearance also underlines the strength and character of the ŠKODA KODIAQ.

How does one combine design and functionality?

Kabaň: We aspire to combine the highest degree of aesthetics with maximum functionality in such a way that one no longer speaks of different criteria. We are searching for beauty in simplicity, without disregarding functionality or ergonomics. A good design makes functionality attractive. This balance of functionality and aesthetics makes our ŠKODA KODIAQ special.

What role does Czech crystal glass art play in this?
Kabaň: Every detail of our models tells a story, that is the emotive power of the brand. We were inspired by traditional Czech crystal glass art for the crystalline elements of the ŠKODA KODIAQ. The lines are clear, precise and sharply drawn. The distinctive interplay of light and shade on the strongly contoured surfaces is distinctive. The crystalline structure is also present in the details, such as the headlights or decorative trims.

You can see the creativity and great attention to detail that also went into designing the interior. What do you consider the most interesting design feature of the ŠKODA KODIAQ's interior?

Kabaň: We are carrying the exterior’s wide, clear lines forward into the interior. And the emphasis here is on the harmony between form and functionality, on calm and clarity. For me, a car has to function perfectly and also radiate aesthetics. An interior should spark feelings of trust and well-being. From this philosophy, we have created an atmosphere that is also elegant, comfortable and functional at the same time.

[Karlheinz]

Change to ŠKODA’s Board of Management

​› Klaus-Dieter Schürmann will become ŠKODA AUTO’s new Board Member for Commercial Affairs
› Winfried Krause is the new Board Member for Finance and IT at Volkswagen Commercial Vehicles

​Mladá Boleslav, 20 June 2016 – Klaus-Dieter Schürmann (52) will take over responsibility for commercial affairs on ŠKODA AUTO’s Board of Management with effect from 1st August 2016. He succeeds Winfried Krause (54), who at the same time moves to the Board of the Volkswagen Commercial Vehicles brand where he will be responsible for finance and IT.

​Klaus-Dieter Schürmann has worked for Volkswagen Group since 1990. In 1995, he became President and CEO of Volkswagen Credit and a member of Volkswagen of America’s management team. Schürmann was the Chief Representative at Volkswagen Financial Services AG from 2000 to 2002 and was a Board Member from January 2003. He was also Spokesman of Volkswagen Bank GmbH’s Board of Management. Schürmann has been a Board Member at Volkswagen Commercial Vehicles since September 2008.

Winfried Krause took on his role on ŠKODA’s Board of Management in April 2010. He accompanied the brand’s successful product and growth campaign in this role. “We thank Winfried Krause for his very successful work for ŠKODA. As the Board Member for Finance, he contributed significantly to improving the brand’s results,” said Bernhard Maier, ŠKODA’s CEO.