ENG: Škoda Official Site News & Press Release

[Karlheinz]

ŠKODA starts global marketing campaign for new ŠKODA Superb: ‘Travel in style. Travel in space.’

​› Emotive design as well as fantastic interior space and comfort features place the new ŠKODA flagship centre stage
› Integrated communications across all channels: TV, print media, online, dealers
› Campaign launch in the Czech Republic on 29 May
› New era: best ŠKODA of all time points to the brand’s future

​Mladá Boleslav, 29 May 2015 – ‘Travel in style. Travel in space.’ – the global marketing campaign of the new ŠKODA Superb will start today under this heading. The particular points of focus are the new, emotive design as well as the outstanding interior space and comfort of the new ŠKODA flagship. Marketing activities include TV and internet adverts as well as print ads, social media communications and dealer activities at a local level.

​“The new ŠKODA Superb is the best ŠKODA of all time and marks the beginning of a new era for our brand,” said Stefan Büscher, Head of ŠKODA Marketing. “The triad of expressive design, top technology and voluptuous interior space makes the new Superb a benchmark in its segment and an attractive vehicle for private and business customers. Our marketing campaign ‘Travel in style. Travel in space’ is placing this successful combination of style and space into the spotlight in an emotionally charged, attention-grabbing and high-class way,” said Büscher.

A TV and internet advert entitled ‘Intelligent Life’ is at the centre of the marketing activities. Initially, the Superb film shows a new ŠKODA Superb driving dynamically up-hill at night. At the wheel: a scientist on his way to a radio telescope. Meanwhile, his colleague working at the tracking station picks up an assumed WOW! signal from intelligent life in the universe. After the vehicle arrives at the radio telescope all is revealed: the signals were not transmitted by another star but by the new ŠKODA Superb.

The storyline of the film refers to the WOW! signal picked up by the Big Ear radio telescope in 1977 in Ohio when scanning the sky in the direction of the Sagittarius constellation. What transmitted the signal remains a mystery to date – contrary to the WOW! signal in the Superb advert.

For the introduction of the new flagship, the Czech manufacturer pulls out all the stops as regards integrated marketing communications: alongside the TV advert, there will be print ads and posters, internet ads, social media activities and of course local measures undertaken by the relevant local ŠKODA retail partners. The visual language used in the respective media is totally new for the brand and delivers a new level of quality in terms of look and feel.

The new ŠKODA Superb will be launched in the first markets at the beginning of June. With its expressive design, captivating technological qualities and its outstanding interior space, the completely redeveloped flagship sets standards in its segment and revolutionises the brand’s design. Based on innovative MQB technology from Volkswagen Group, ŠKODA’s top model in its third generation reaches a new level with regards to safety, connectivity and the environment and moves to the upper end of the automotive mid-size segment.

The ŠKODA Superb has been at the forefront of the ŠKODA model range since 2001. To date, the manufacturer has delivered over 700,000 first- and second-generation ŠKODA Superbs to customers, making the model one of the most popular vehicles in its class.

[Karlheinz]

Great line-up: Around 30 ŠKODA classics at ‘Loučeň Chateau Concours d’Elégance’

​› ŠKODA presents iconic vehicles from the company’s 120-year history
› Historical phalanx: From the first L&K two-wheelers to the ŠKODA 130 RS
› New era: even the brand-new ŠKODA Superb will be on show

​Mladá Boleslav, 5 June 2015 – Strong ŠKODA appearance at this year’s ‘Concours d’Elégance’ at Loučeň Chateau (6-7 June): to mark the manufacturer’s 120th anniversary, ŠKODA will be heading to the start of the stylish classic car event with a huge line-up of vintage cars. Spectators can look forward to a show of around 30 legendary ŠKODA classics – from the first ‘Slavia’ bicycle, dating back to 1895, through the first L&K automobile from 1905 to the ŠKODA 130 RS racing car built in 1978. Visitors will also be able to take a closer look at the brand-new ŠKODA Superb.

​Around 80 historical vehicles built by automotive companies from around the world will be taking part in the exclusive classic car parade at Loučeň Chateau near Prague.

“ŠKODA is one of the longest-established vehicle manufacturers in the world,” says Andrea Frydlová, Director of the ŠKODA Museum in Mladá Boleslav. “We have a 120-year tradition of building fascinating vehicles, and we are looking forward to presenting so many of these classics at Loučeň Chateau.”

This year, ŠKODA AUTO will be celebrating 120 years of production. Reason enough to send an entire phalanx of around 30 outstanding two and four-wheel legends to the Concours d'Elegance. Most of the ŠKODA vehicles on show in the exclusive ambience come from the ŠKODA museum collection. Ten of these will actually be forming their own special attraction driving from Mladá Boleslav to the Concours d’Elégance. Several other ŠKODAs from private collectors will also be on show, including Ladislav Samohýl, and the National Museum of Technology.

The array of ŠKODA classics presented at Loučeň Chateau range from the first bicycle ever sold – still under the ‘Slavia’ brand that  ŠKODA’s founding fathers Laurin and Klement (L&K) established – to the ŠKODA 130 RS dating back to 1978. All vehicles from their respective era are of outstanding importance to the Czech manufacturer.

The first L&K bicycle and several other L&K motorbikes date back to the pioneering days of the company. The range of automobiles starts with the legendary 'Voiturette type A' from 1905 and other L&K vehicles. Other highlights include the ŠKODA 645 (1930), ŠKODA Superb 640 (1935), ŠKODA Popular Monte Carlo (1937), the ŠKODA Popular Coupé ‘Little Entente’ (1937), ŠKODA Superb 3000 OHV (1939), ŠKODA Supersport 966 (1950), ŠKODA 440 Spartak (1956), ŠKODA 1100 OHC (1957), as well as the racing car ŠKODA 130 RS built in 1978. Also on show: the one-of-a-kind Laurin & Klement RK/M dating back to 1913. The vehicle belonged to the famous racing driver Count Alexander Kolowrat, and is now owned by the National Museum of Technology.

In addition to the historical showcase, ŠKODA will also be presenting the newest member of their current model range: as the visitors enter the chateau grounds, they will be greeted by the brand-new third-generation ŠKODA Superb. The best ŠKODA of all time boasts impressive designs, state-of-the-art technology and a great amount of space. The new Superb builds on ŠKODA’s rich tradition in producing exclusive vehicles dating back to the first half of the 20th century – and what better way to illustrate this than presenting the new Superb alongside the ŠKODA Superb 3000 OHV from 1939.

In addition to ŠKODA’s high-class line-up, visitors can look forward to interesting and informative presentations on various ŠKODA classics at the event.  The workshops will be held in the chateau orangery on Saturday afternoon.

The gates to the third year of the Concours d’Elegance at Loučeň Chateau open on Saturday, 6 June at 10:00. The winners will be announced on Saturday at 14:00.

This year will mark 120 years of ŠKODA AUTO. The brand’s roots date back to 1895. At that time, the bicycle mechanic Václav Laurin and bookshop keeper Václav Klement founded a factory for the production of bicycles in Mladá Boleslav, Bohemia. Automobile production began with the ‘Voiturette A’ in 1905. What began in 1895 with Laurin and Klement has grown into an internationally successful volume manufacturer with 7 model series and over 35 model versions. Producing over 17 million ŠKODA cars since 1905 proves the strength of the brand.

[Karlheinz]

ŠKODA’s growth continues in May

​›    Best May in corporate history: 92,500 deliveries (up 1.5%)
›    ŠKODA grows in Western and Central Europe, China and India
›    New ŠKODA Fabia winning the hearts of customers – up 35.3% in Europe

​Mladá Boleslav, 8 June 2015 – ŠKODA’s worldwide deliveries increased 1.5% to 92,500 units in May (May 2014: 91,200 deliveries), making this the best May in the company’s 120-year history. ŠKODA recorded growth in Western and Central Europe, China and India. The new ŠKODA Fabia is becoming increasingly popular with customers, with sales increasing 35.3% in Europe.

​“The new ŠKODA Fabia has got off to an excellent start, and we are looking forward to the launch of the new Superb on the first European markets in June,” says Werner Eichhorn, ŠKODA Board Member for Sales and Marketing. “However, the situation on the Russian market and surrounding regions remains critical.”

In Western Europe, ŠKODA grew 1.9%, with 38,600 deliveries to customers in May (May 2014: 37,900). In Germany, ŠKODA recorded an increase of 0.9%, delivering 14,000 vehicles to customers (May 2014: 13,800), where ŠKODA remains the undisputed number-one imported brand in the company’s second-strongest market worldwide. The manufacturer achieved double-digit growth in Spain (2400 vehicles; up 34.7%), Italy (1600 vehicles; up 25.7%), Sweden (1500 vehicles; up 28.8%), Ireland (400 vehicles; up 26.0%) and Portugal (400 vehicles; up 48.5%).

In Eastern Europe, including Russia, ŠKODA sold 7000 vehicles in May (May 2014: 10,400). Despite the particularly challenging markets of Russia and Ukraine, ŠKODA’s market share in Eastern Europe increased from last May’s 4.5% to 4.6% in May 2015. In Russia, ŠKODA delivered 3800 vehicles to customers in May (May 2014: 7600 vehicles). However, ŠKODA recorded double-digit sales increases in Romania (900 vehicles; up 30.8%), Kazakhstan (500 vehicles; up 85.8%) and Bosnia (200 vehicles; up 50.0%).

ŠKODA is once again on top form in Central Europe. In May, the brand achieved an increase of 13.5% to 15,000 deliveries (May 2014: 13,200). After the first five months of the year, ŠKODA's market share stood at 21.5% after 20.3% in same period last year. In their Czech home market, ŠKODA recorded an increase in sales of 24.2% to 7200 deliveries in May (May 2014: 5800). ŠKODA posted double-digit growth rates in Poland (4400 vehicles; up 11.1%), Slovakia (1600 vehicles; up 10.9%) and Slovenia (600 vehicles; up 21.5%).

ŠKODA continues to grow in China. Sales rose 1.8% to 23,600 vehicles this May compared to last (May 2014: 23,200). The ŠKODA Octavia is doing exceptionally well in China, with sales increasing 69.4% in May alone.

ŠKODA has seen the first inkling of growth once again in India: In May, the brand sold 1300 vehicles – 46.2% more than in May 2014 (900 vehicles). ŠKODA additionally recorded high growth rates in Turkey (2200 vehicles; up 75.7%), Israel (1900 vehicles; up 38.2%), Egypt (900 vehicles; up 169.1%) and Australia (400 vehicles; up 10.1%).


ŠKODA deliveries to customers in May 2015 (in units, rounded off, by model; +/- in percent compared to May 2014):

ŠKODA Octavia (37,500; +14.3%)
ŠKODA Rapid (17,900; -7.9%)
ŠKODA Fabia (17,800; +21.2%)
ŠKODA Yeti (7800; -19.4%)
ŠKODA Superb (6000; -27.1%)
ŠKODA Roomster (2300; -8.3%)
ŠKODA Citigo (Only sold in Europe: 3300; -15.2%)

[Karlheinz]

The new ŠKODA Superb Estate gives the rest the boot

​› Best in class: largest boot in its class – 660- to 1950-litre volume
› More practical than ever: 11 Simply Clever solutions in the boot
› Launch: Superb estate will be available on the first markets in September

​Mladá Boleslav, 17 June 2015 – Combining form and function, the new ŠKODA Superb Estate will be setting new standards in its segment from September. The successful interplay between design and practicality is especially evident at the back: the rear is not only more expressive than ever – but behind the large, wide-opening fifth door, you’ll find the largest, most practical boot in its class.

​The new ŠKODA Superb Estate has the largest boot in the automotive mid-class. Although the new Superb Estate is only 23 mm longer than its predecessor, the boot holds 27 litres more than before with the rear seats up. Putting the seats down in the back the load capacity will increase to almost two cubic metres: a 1950-litre load capacity is by far the best in its class, and 85 litres larger than the second-generation model. Even carrying long objects is possible; the front passenger seat can easily be folded down when required. This allows objects of up to 3.10 metres to be transported in the new Superb Estate.

The new ŠKODA Superb not only triumphs in terms of space, but also in its practical solutions. Up to 31 Simply Clever features are on offer for the new model – eleven of which are in the boot alone.

Just like the saloon version, the new ŠKODA Superb Estate is also available with the virtual pedal, which will enable you to open the electric tailgate hands-free with gesture control: a simple foot movement around the bottom of the rear bumper is all it takes to open the boot door. The function works in combination with the keyless lock and start system KESSY.

Another new addition making its debut on the new ŠKODA Superb Estate is the practical tip-to-close function that initiates the electric boot closing mechanism with a simple pull. Combining the electric bootlid with KESSY, the boot can also be closed by remote control.

The rear seats in the new Superb Estate can now be folded down from the boot using a lever.

The variably adjustable false boot floor offers the highest practical benefits in the new ŠKODA Superb Estate. This intermediate movable floor can divide the boot in various ways making it more flexible. The system also creates practical storage space: the boot’s coat shelf and the retractable cover can be stored under the false (double) floor.

The roller cover has been designed as a manual retractable load cover. By applying gentle pressure, it automatically rolls back and the boot is free for loading. The Superb Estate’s boot, already featuring the electric door with virtual pedal, is also fitted with a roller cover with an automatic unlocking roller blind. This means the cover will automatically move one notch back when the boot door opens.

Another practical feature is the new coat shelf, which can be found under the roller cover. This can hold items, such as a jacket.

Four folding hooks in the boot can help to securely transport items that might otherwise move around, for example shopping bags. The net programme is also useful here; one horizontal and two vertical nets can secure items when required. Finally, in the boot you will also find a removable LED torch, which can be used outside the vehicle. The flashlight is charged automatically in its holder as you drive.

The new ŠKODA Superb Estate will be celebrating its trade-fair premiere in September at the 66th International Motor Show (IAA) in Frankfurt am Main, Germany. The model will be launched on the first markets in the same month.

[Karlheinz]

New ŠKODA Superb Estate: Start of Production at Kvasiny

​› Ready for the off: New Superb estate rolls off production lines at ŠKODA Kvasiny plant
› Benchmark: Spacious interior with state-of-the-art technology and dynamic designs
› Growth: ŠKODA Kvasiny plant extensively modernized and expanded

​Mladá Boleslav, 22 June 2015 – ŠKODA has produced the first ŠKODA Superb Estate at their Kvasiny plant today. The first vehicle is a Superb Estate 2.0 TDI in moon white, going to a customer in the Czech home market. In its segment, the new ŠKODA Superb Estate sets standards in space, comfort, safety, connectivity and eco-friendliness, inspiring customers with emotionally appealing, dynamically elegant designs. The market launch is set for September.

​“The new ŠKODA Superb Estate is setting new benchmarks in its segment,” explains Michael Oeljeklaus, ŠKODA Board Member for Production and Logistics. “We are proud to announce another successful start of production – this just fifteen weeks after the production launch for the new Superb Hatchback. The whole team has done a great job, and now the new Superb Estate is rolling off the production lines according to plan.”

In order to accommodate the production of the new ŠKODA Superb and the new ŠKODA Superb Estate, ŠKODA has made significant investments into new production technologies, and the assembly and logistics areas at the Kvasiny plant.

The new ŠKODA Superb Estate boasts the largest interior space in its segment. The total volume of the boot is almost 2000 litres – a size that would otherwise only be seen in the upper-mid class. The use of modern MQB technology from the Volkswagen Group also allows for a new level of comfort and safety. The new ŠKODA Superb Estate also offers top connectivity, and is environmentally friendly. In connection to ŠKODA’s new design language, the brand’s latest model offers a captivating interplay of function, technology and emotion.

Kvasiny is one of ŠKODA’s three plants in the Czech Republic, and around 4500 people are employed at the site. In addition to producing the new Superb Estate, the new Superb Saloon has been running off the lines here since mid-March. Alongside these models, the Kvasiny site manufactures the ŠKODA Yeti. Over the coming years, the site and the public infrastructure surrounding it are going to be further modernized and expanded. By 2018, the company expects to have created an additional 1300 jobs at Kvasiny. The production capacity is also set to increase to as many as 280,000 vehicles annually. For this purpose, the company will be investing some 7.2 billion Czech crowns over the next three years.

[Karlheinz]

Prominent Appearance: New ŠKODA Superb is ‘Red Car’ in Tour de France 2015

​› New ŠKODA Superb leading the rider field as ‘Red Car’
› ŠKODA’s new flagship serves as command centre for Tour Director Prudhomme
› ŠKODA sponsors Tour de France for twelfth time
› 250 ŠKODA models to be used in this year’s Tour
› Cycling is a focus of ŠKODA’s sponsorship strategy

​Mladá Boleslav/Paris, 23 June 2015 – Just a few short weeks after being launched on the market, the new ŠKODA Superb is getting ready for its next big appearance. As the official ‘Red Car’ in this year’s Tour de France, ŠKODA’s new flagship will be rolling into the global spotlight. This is the twelfth time ŠKODA AUTO has been an official partner of the Tour de France, which will be taking place from 4 to 26 July.

​Four ŠKODA Superbs will be used as the ‘Red Car’ in this year’s Tour de France. ŠKODA presented the vehicles to the Tour organisers, the Amaury Sport Organisation (A.S.O.) yesterday. ŠKODA has been an official partner and official vehicle partner of the Tour de France since 2004. Under this agreement, the Czech carmaker will be handing over the keys to 250 vehicles, including ŠKODA Octavia estates and ŠKODA Superbs.

“Being used as the ‘Red Car’ will put the new Superb on a grand stage,” says Werner Eichhorn, ŠKODA Board Member for Sales and Marketing. “At this fantastic sporting event, we are looking forward to presenting our flagship not only to the millions of spectators along the route but also to several hundred million people watching on TV or online around the world.”

The new ŠKODA Superb was launched on the first markets in mid-June. With expressive designs, impressive technical features and the most interior space in its class, ŠKODA’s completely redesigned flagship is setting the standards in its segment, and has revolutionised the brand’s design language. Based on the Volkswagen Group’s innovative MQB technology, the third generation of ŠKODA’s top model has reached a new level, in terms of safety, comfort, connectivity as well as eco-friendliness, and has moved to the upper-end of the automotive mid-class.

As the official ‘Red Car’ leading the rider field, the new ŠKODA Superb will be visible to all fans. During the tour, the vehicle serves as a ‘mobile command centre’ for the Tour management. It is from here that Tour Director Christian Prudhomme gives the green light to start each morning, organises the traffic movement around the Pelothon, and keeps in constant contact with the marshals. In addition, the ‘Red Car’ is the only vehicle that can cross the finish line of each stage with the riders.

With the most interior space in its segment, the new ŠKODA Superb makes the perfect ‘Red Car’. Christian Prudhomme can look forward to space and comfort fit for a Royal. In terms of legroom, there is no other vehicle in the automotive mid-class that could compete with the new Superb: 157 mm – that is around twice as much room as the nearest competitor. The third generation even has more headroom and elbowroom than the second.

Christian Prudhomme praises the car’s exceptional amount of room: “I love my ŠKODA Superb. It’s a fantastic car. Gilles Maignan, my driver, is 6’2” like me, and I can sit in the back very comfortably – even crossing my legs isn’t a problem. This year, I’ll have the privilege of travelling in this new generation and being able to try out these new comfort features.”

The new Superb has been painted in ‘Corrida-Red’ for its appearance in the Tour. The drivetrain consists of a 2.0 TDI/140 kW (190 hp) diesel engine combined with a DSG six-speed gearbox.

The interior of the ‘Red Car’ features an impressive range of technical equipment, including four radio channels, to transmit and receive orders and information. The technology can be controlled from the back of the car where a large centre console has been installed.  In addition, the red Superb boasts a panoramic glass roof that can be opened from the back seat at the touch of a button.

The brand will be an ever-present symbol at this year’s Tour with the strong ŠKODA fleet. ŠKODA will be handing over the keys to around 250 cars, mainly ŠKODA Octavia estates and ŠKODA Superbs to serve as shuttle vehicles.  Providing this valuable service has been ŠKODA’s commitment for a number of years. During their three-week assignment, the vehicles will cover around 2.8 million kilometres. Since 2004, the ŠKODA fleet has clocked up around 30 million kilometres. This is where ŠKODA shines with the highest reliability: not once have any of these vehicles broken down.

ŠKODA will be sponsoring the Green Jersey – worn by the best sprinter – for the first time at this year’s Tour.  Activities in electronic media will complement the brand’s sponsorship of the Tour de France.

Cycling is a cornerstone of ŠKODA’s sponsorship strategy. Besides the Tour de France and the Tour of Spain ('Vuelta'), the car manufacturer supports other international cycling races and numerous international and national grassroots cycling events. Furthermore, ŠKODA offers many bicycles and cycling accessories in their product range.

Sponsoring cycling events shows the special relationship the brand has with the bicycle. It was with the construction of bicycles that ŠKODA’s founding fathers Václav Laurin and Václav Klement began the company’s success story 120 years ago.

[Karlheinz]

Top-level safety: new ŠKODA Superb has been awarded with maximum 5-star rating in Euro NCAP crash tests

​› 5-star result confirms top-level safety of the ŠKODA flagship
› Outstanding occupant protection for adults and children
› New ŠKODA Superb scores well with innovative safety assistance systems
› Current ŠKODA model range: all cars with 5 stars from Euro NCAP

​Mladá Boleslav, 24 June 2015 – The new ŠKODA Superb has been awarded with the maximum 5-star rating in the Euro NCAP crash tests. Euro NCAP confirms the outstanding safety standard of the new ŠKODA top model that has only been launched onto the first markets a few of days ago. The latest Euro NCAP top result also shows the high safety standard of the entire ŠKODA model range: in the course of their respective market launches, all current model lines of the manufacturer have been awarded with the maximum 5-star rating in the Euro NCAP crash tests.

​The Euro NCAP (European New Car Assessment Programme) rating includes the categories occupant protection for adults and children, pedestrian protection and safety assistance systems. The new ŠKODA Superb has been awarded with the maximum 5-star rating in all four categories.

The new ŠKODA Superb offers safety without compromise: using MQB technology of Volkswagen Group, the brand’s top model scores well with numerous safety assistance systems. In the event of a collision, state-of-the-art restraint systems with up to nine airbags, a more rigid body and specifically optimised crumple zones offer the best possible occupant protection. There is also a completely new chassis that guarantees stability, comfort and agility.

The new ŠKODA Superb offers an array of new assistance systems and impresses with a safety standard that has not been seen as standard for vehicles in this segment up until now. The technology supports the driver in the most diverse traffic situations, from keeping at a safe distance and staying in lane to emergency braking in the case of an impending collision. The new Superb is fitted as standard with Electronic Stability Control including Multi-Collision Brake. In most EU countries, the following safety features are fitted as standard: Front Assist with City Emergency Brake, electronic tyre pressure monitor and XDS+, an extended function of the electronic differential lock.

In addition, several safety assistance systems are optional. The Superb is the first model of the brand to be available with Blind Spot Detect, Rear Traffic Alert, Traffic Jam Assist and Emergency Assist. Further optional safety systems are: automatic distance control (Adaptive Cruise Control), proactive occupant protection (Crew Protect Assist), Lane Assist, Speedlimiter, fatigue detection (Driver Alert) and traffic sign recognition (Travel Assist).

Additionally, innovative lighting systems in the new ŠKODA Superb provide significantly more safety. The Superb is the first model of the brand to come with masked high beam (Smart Light Assist).

The latest Euro NCAP top rating for the new ŠKODA Superb highlights that the current ŠKODA model range is safer than ever before. In the course of their respective market launches, all current model lines have been awarded with the maximum 5-star rating. Prior to the new ŠKODA Superb, the new ŠKODA Fabiawas awarded with 5 stars in November 2014. The maximum 5-star rating was also achieved by the models ŠKODA Octavia (2013), ŠKODA Rapid (2012),ŠKODA Citigo (2011) and ŠKODA Yeti (2008).

The outstanding results of the ŠKODA vehicles in the Euro NCAP crash tests is the result of extensive efforts by the manufacturer to achieve maximum active and passive safety.  As part of its corporate social responsibility, the company is also involved in many ways in improving safety on roads and motorways.

Euro NCAP is an independent consortium of European ministries for transport, motoring clubs, insurers and consumer groups. The organisation carries out crash tests with new car models and assesses their safety.

[Karlheinz]

ŠKODA Chief Designer Jozef Kabaň: "Aesthetics and functionality combined"

​› ŠKODA Chief Designer and Red Dot Award boss Prof. Dr. Peter Zec in an interview on the purpose and function of design
› Design plays an increasingly important role in differentiating products


​Florence/Mladá Boleslav, 26 June 2015 – Design is becoming increasingly important in the automotive sector. This was the conclusion of ŠKODA’s Chief Designer Jozef Kabaň and Prof. Dr. Peter Zec, initiator and head of the prestigious Red Dot Design Award, in a joint interview with ŠKODA customer magazine ‘Extratour’.

​“Whenever the technology of various providers advances together, it is design that makes the difference,” says Jozef Kabaň. “A good car, however, will always provide a combination of different characteristics: the balance has to be right.”

According to Prof. Dr. Zec, research supports the growing importance of design in the car industry. “Studies show that between 80 and 85 percent of the purchasing decisions in the automotive sector depend on the car’s design. Customers switch brands if they no longer like the design.”

In this context, Jozef Kabaň commented that it is becoming increasingly important for design not only to fulfil the rational aspects, but should also be emotionally appealing. “Nowadays, everyday objects are not only looked at as functional, but they are also viewed with emotion. The creative realisation of emotions increases in importance and influences purchasing decisions.”

ŠKODA designers keep this in mind in developing new models.  “Cars from ŠKODA will also in the future set themselves apart from the competition thanks to their convincing balance between functionality and aesthetics”, explains Kabaň. “My dream is just to combine the most beautiful aesthetics with maximum functionality, to bring both of those together so that we don’t speak of two separate things any more. Design makes functionality attractive.”

In Zec’s opinion, ŠKODA has struck this balance with their current models. The new ŠKODA Fabia “holds an incredibly dynamic view” and “the space is outstanding”. On the new ŠKODA Superb, Zec said, “The Superb has a great silhouette and is a wonderful car”.

The interview with Jozef Kabaň and Peter Zec was conducted as part of the dynamic vehicle presentation of the new ŠKODA Superb in Florence. You can find the complete interview on the following pages.

Price? Performance! From the art of appealing. A Florentine summit talk.

Prof. Dr. Zec, let us come straight to the point. Can you tell us what it was about the new Fabia that wowed the Red Dot jury?

Prof. Dr. Zec: First of all, it is important to note that the Red Dot jurors have extensive experience when it comes to car design. Therefore, they naturally have a good eye for a good signature design, not only with regards to eye-catching cars. With the Fabia, it is the lines: its silhouette is clean and neat, the lines run parallel. There are no frills, no wrong curves. The car holds an incredibly dynamic view. And what was particularly convincing: when you get in and see the interior... the space is outstanding. All of that together was assessed and – I believe, quite rightly – awarded with the Red Dot.

Would you say that good design is inevitably required to be suitable for the mass market?

Prof. Dr. Zec: There are studies demonstrating that when making a buying decision, particularly in the automotive market, between 80 and 85 per cent is based on the car’s design. Also when ‘brand loyalty’ and ‘design’ are compared, design wins out. In other words, customers switch brands when they don’t like the design any more.

Why are customers not involved with Red Dot? Aren’t designers judging designers without thinking of the customer who is, in the end, going to be using the product?

Prof. Dr. Zec: The history of this award must be taken into consideration. Effectively, the award was founded by designers for designers, as often the following is the case: products are designed, and if they are successful, the success is attributed to great marketing, and super pricing. And product development did a good job. But design is irrelevant. But if a product isn’t successful, then the design was wrong. Against this background, at the time it was a kind of ‘designers’ self-help’. They wanted to have the quality of work evaluated. For that you need experts.

Mr. Kabaň, how much ‘customer’ is put into your design?

Jozef Kabaň: A lot and a little at the same time. We have to be mindful not to ask too much of the customer. The customer doesn’t have an easy task: it takes time for design to be accepted. Sometimes only the experts can recognise the potential. For the consumer, this may be more difficult at first glance. An example: we never could have brought the internet into cars, if we had solely asked our customers. A few years ago, they didn’t want it yet. I didn’t know myself that I would need mobile internet. Nowadays, I’m constantly with my mobile phone when I’m on the move. I have ‘the entire office’ with me at all times. Had someone asked me 20 years ago, I probably wouldn’t have considered this development possible. New things take time.

In other words, design is also a matter of education? Or is there something along the lines of a universally valid design?

Jozef Kabaň: Of course, designers work to some extent ahead of time. They simultaneously turn visions and emotions into a reality. Man has always tried to transform his emotions into sheet metal or other things. And by doing so, providing the material with additional value. Or not, as the case may be. In the past, that occurred most of all in art, in paintings, sculptures. That was pure emotion. Nowadays, everyday objects are not only looked at as functional objects, but they are also viewed with emotion. Because, ultimately, it is much nicer when something that I use functions perfectly, and on top of that I can also enjoy it. The creative realisation of emotions increases in importance and influences purchasing decisions. At ŠKODA, we are perfectly aware of that.

Speaking of functionality: ŠKODA was and is famous for building very functional cars. Is ŠKODA now turning into a designer brand?

Jozef Kabaň: No, we are not planning on becoming a designer brand, and I think that is a good thing. My dream is just to combine the most beautiful aesthetics with maximum functionality, to bring both of those together so that we don’t speak of two separate things any more. We are attempting to find beauty in simplicity, without disregarding functionality, ergonomics and safety. Because a car should, in the first instance, fulfil its purpose. There are so many requirements in a car that are considerably more important than design. Design makes functionality attractive.

If design takes time to be accepted by the customer, why can’t the customer educate the designers, by telling them what they want and what makes them happy?

Prof. Dr. Zec: It takes a very long time to change people’s habits. For that reason, the biggest challenge with products as expensive as cars which have long development cycles, is to balance tradition with innovation. In other words, if you are too innovative, you lose the brand. You can’t assign the cars any more. But if you are too traditional, the cars are boring.
Jozef Kabaň: You must know your customers, know what steps they are willing to take to go along with you. If you overdo the innovation, you lose these customers. If you downplay it, you will also lose them. Perhaps not today, but tomorrow.

As you said, a car has to fulfil many functions, design is one of those. Qualitatively and technologically, the field is moving ever closer together. In your view, will the design therefore further increase in importance?

Jozef Kabaň: I believe design is key. Because: if technology moves closer together, it will be the design that differentiates things. But it is not the design alone, but the combination of everything that constitutes a good car. Alongside technology, there is space, there is the ergonomics, the materials that you choose. As Prof. Zec said, the balance has to be right. You can overload a car with design or with technology. From a ŠKODA perspective, I would say: a car should not turn into the focal point of life. But it is and remains a distinguishing feature. With their car, people also reveal something about themselves. Take the new Superb: as the flagship of the ŠKODA brand, it has among other things the task of providing the driver – and also the brand – with more self-assurance. It is not only rationality that they choose, but also aesthetic added value. The Superb also has a representative function. It is not a premium car, but it must radiate self-assurance and charisma next to the premium brands.

Professor Zec, if the choice of car does indeed say something about the driver, which attributes do you associate with the driver of a Superb?

Prof. Dr. Zec: A solid person who knows how to appreciate technical quality and aesthetics. Someone understated who doesn’t overdo things.

What are the elements that represent the ‘look’ of all ŠKODA vehicles and that we can count on also in the future?

Jozef Kabaň: It is important not to tie ourselves down too much to one thing. But despite that, I expect us designers to define dreams. I need to know the direction we’re heading in. The strongest car with a full tank doesn’t help me if I don’t know where to go. Cars from ŠKODA will also in the future set themselves apart from the competition thanks to their convincing balance between functionality and aesthetics. An important design feature of our products is, for example, the vertical grille which we will certainly retain. It combines the tradition and future of our brand. Another example is the headlights used in our cars, with which we would rather establish an association with the human eye than with the technology itself. When you look at a ŠKODA, you should have the feeling of looking into a person’s eyes rather than looking at a high-tech product. The mindset of our brand is very close to the mindset of people.     

Are there studies showing to what extent an award such as the Red Dot influences consumer buying behaviour?

Prof. Dr. Zec: We can’t quantify it exactly. But: if you look at the industries represented with us, then you would probably be very surprised that bath tubs have such a great need for a design award. In particularly saturated markets, such an award can make all the difference. Also when it comes to mobile phones and laptops. Here there is tremendous comparability and tremendous competition. Given that, the manufacturers use the Red Dot label accordingly. Therefore anywhere where another particular selling point is needed. With products that become popular anyway because they have the market to themselves, it is more important for the designers to receive the accolade.

Mr Kabaň, how important is it for you, as a responsible designer, to receive such an award?

Jozef Kabaň: Of course it wasn’t our primary aim. Our primary aim is to attract as many people as possible to the ŠKODA brand with our products. Despite that, awards such as the Red Dot are very important to us designers. What is better than recognition from our customers and our colleagues. The bar is set very high with Red Dot. The jury is highly qualified. To win a Red Dot is very motivating for every designer.

Have you already submitted an application with the Superb?

Jozef Kabaň: Not yet, but hopefully nothing will stand in the way of that.

Professor Zec, what do you think: Is the new ŠKODA Superb worthy of a Red Dot?

Prof. Dr. Zec: I very much hope that ŠKODA will submit an application for a Red Dot with the new Superb. The Superb has a great silhouette and is a wonderful car. But I am not a member of the jury, and you will certainly understand that I would not wish to influence the judgement of my colleagues in any way.

[Karlheinz]

The new ŠKODA Superb Combi: racy spacious giant full of elegance and dynamics

​› New ŠKODA: dynamic, modern, emotive
› Upgrade: spacious giant with the largest interior and boot of its class
› Versatile: ŠKODA qualities for family life and for work
› A new dimension of comfort: adaptive suspension ‘DCC’ and more
› MQB technology: optimum safety, impressive emission values and top connectivity
› Performance: state-of-the-art EU6-compliant engines; up to 30 per cent less consumption; Superb GreenLine with only 96 g CO2/km
› Driving dynamics: up to 20 per more power; 206 kW/280 PS top-of-the range engine; new chassis; XDS+ as standard; up to 75 kg lighter; drag coefficient down to 0.275
› Connected: SmartLink brings the smartphone’s intelligence into the car; Wi-Fi hotspot allows remote control of the infotainment system from the rear seats
› ‘Simply Clever’: 31 practical solutions which make life easier
› Success story: more than 200,000 ŠKODA Superb Combis sold since 2009
› Start: market launch in September 2015

​Mladá Boleslav/Tegernsee June 2015 – The ŠKODA model campaign continues full steam ahead. A few months after the new ŠKODA Superb’s market launch, the Czech manufacturer is presenting the new estate version of its flagship. Just like the hatchback, the ŠKODA Superb Combi attains a new level in terms of creativity and technology. With the new Superb Combi, ŠKODA demonstrates the brand’s emotional strength and impressively transfers the expressive design of the hatchback to the body of a racy mid-size estate car: modern, emotive, dynamic and elegant. At the same time, applying MQB technology the engineers succeeded in improving on the already above average spaciousness of the predecessor.

​“The new ŠKODA Superb Combi embodies our core brand values par excellence and is more spacious, practical and clever than ever before,” said ŠKODA CEO, Prof. Dr. h.c. Winfried Vahland. “With its emotionally charged appearance, the estate version of our flagship underlines our high aspirations in the automotive mid-class segment and it is proof of the brand’s engineering and design expertise. The dynamic, almost sporty appearance represents a new proposition within the mid-size estate car segment. The new Superb Combi’s perfect combination of aesthetics and functionality, complemented by MQB technology, will attract new customers to the model and the brand,” said Winfried Vahland.

The manufacturer has offered an estate version of its top-of-the-range ŠKODA Superb since 2009. By the end of May, ŠKODA had delivered more than 200,000 ŠKODA Superb Combis to customers worldwide. This represents around 35 per cent of all ŠKODA Superbs sold in the period from 2009 to date.

Customers have always valued the overall package of the Superb and the Superb Combi: extremely generous space, a timelessly elegant design, modern, tried-and-tested technology, a top level of comfort, maximum safety, optimum functionality and very good value for money. “With its outstanding qualities, our flagship has established itself very well in the markets over the last few years. We intend to build on this success and to also attract new customers. For this purpose, we have further improved the new Superb and the new Superb Combi in every aspect," said Werner Eichhorn, ŠKODA Board Member for Sales and Marketing.

ŠKODA design revolution continues

The new ŠKODA Superb Combi’s new design demonstrates the brand’s emotional strength. The new ŠKODA design language shows assurance, dynamic elegance and balanced proportions. At the same time, the new generation offers even more space and further improved functional virtues. Form, function and technology in perfect harmony.

The front coveys strength and self-assurance at first glance. The wide grille, the wide and distinctive headlights and the cleanly structured, deeply drawn front-end architecture are all designed for increased optical width. At the same time, the striking front mask with radiator grille and brand logo centrally positioned on the bonnet’s nose focus the expression on the centre of the vehicle’s front. The bonnet is strongly contoured. Two lines running inwards strengthen the powerful impression.

The new ŠKODA Superb Combi’s side view conveys dynamic elegance. The silhouette unfolds as a stylistically confident, perfect unit. The emotionally-rich overall impression is created in particular by the longer wheelbase, the shortened front overhang, the energetic roofline and the slanted rear window. In addition, the vehicle appears longer because of the razor-sharp, high tornado line which achieves an effective contrast between light and shade; an impression that is intensified by the wing line. The large wheels and striking wheel arches emphasise the vehicle’s exclusive appearance.

The new ŠKODA Superb Combi’s rear is self-assured and expressive. There is also a strong emphasis on the horizontal, conveying the vehicle’s dynamics and supreme strength at the rear as well. The lines are streamlined and clear. The two-part, wide and distinctive taillights shine with LED technology as standard and sharply intensify the
C-shaped lights that ŠKODA is well known for. At the same time, the taillights benefit from additional brilliance due to crystalline elements. The tailgate’s sharp, horizontal embossing gives added spice to the rear.

The completely new interpreted interior is identical to that of the Superb hatchback and continues essential design details of the car’s exterior. This includes the emphasis on horizontal lines, which allow the already extremely spacious interior to appear even more generous and airy. Clear shapes, precise workmanship and the use of new, premium materials lend the interior new quality.

Upgrade – comfort and space in a new dimension

The generous amount of space and the high level of comfort have been some of the ŠKODA Superb Combi’s specific strengths from the very beginning. With the new ŠKODA Superb Combi, these virtues have been developed even further, setting a new standard in this respect.

Compared to the already generous space of the previous model, the spaciousness of the new Superb Combi has increased again. The use of MQB has especially contributed to this, enabling a longer wheelbase and wider track and meaning the interior can be used more effectively.

This results in significantly more space in the front and rear. Driver and passenger can enjoy 39 mm more elbow room and more headroom. The space in the rear is almost ‘princely’, offering a legroom of 157 mm. This is around twice as much as the nearest competitor. The headroom is 995 mm at the front and 1,001 mm in the rear. No other model in the segment can offer this. Elbow room in the rear has increased by 70 mm. The boot capacity is a record in the segment: 660 litres, that is 27 litres more than in the previous-generation Superb Combi.

With an array of completely new comfort solutions, the new ŠKODA Superb Combi fulfils the highest demands. A comfort highlight in the new ŠKODA Superb Combi is the Dynamic Chassis Control (DCC) including Driving Mode Select. Completely new air conditioning, including for the first time, the new top-version three-zone air conditioning, ensures an optimal temperature and the best air quality on board. The new ŠKODA Superb Combi is available with an optional electric panoramic glass roof for more comfort and a feel-good factor in the interior. For the colder times of the year, there are auxiliary heating, heated seats (front and rear), a wireless heated windscreen and heated washer jets. The rain/light sensor automatically switches the windscreen wipers on and off and autoamatically switches between daytime running light and dipped beam depending on light conditions.

ŠKODA further improved the umbrella comfort feature in the side door of the Superb Combi. Instead of one umbrella in the rear left-hand door, there is now an umbrella in each of the two front doors. Particularly convenient is also the new electric tailgate that can be complemented with a virtual pedal. This enables the tailgate to be opened by moving the foot in the area of the rear bumper. The electric tailgate and virtual pedal work in combination with the KESSY automatic locking and starting system.

Driving in and out of parking spaces is now extremely convenient with the new ŠKODA Superb Combi. The model comes with the newest generation of Park Assist for automatic parking. The rear-view camera is also a first for this model. The classic handbrake has been replaced with a standard electric parking brake in the new Superb Combi.

Connectivity at its best

The new ŠKODA Superb Combi also sets benchmarks with regards to connectivity and infotainment. In total, there are four completely new infotainment systems based on Volkswagen Group’s modular infotainment matrix (MIB) technology. Compared to before, the new generation of equipment is significantly faster, comes with
high-resolution touchscreen displays for all models and offers more functions and new interfaces.

The top-of-the-range Columbus system has the option of integrated high-speed internet access based on the LTE standard.

For the first time, the ŠKODA Superb Combi can be paired with a smartphone and selected apps of this phone can be controlled on the infotainment system’s screen. SmartLink includes the standards MirrorLink™, Apple CarPlay and Android Auto (availability of SmartLink may vary depending on country.)

The SmartGate interface, developed by ŠKODA, allows certain vehicle data to be accessed on the user’s own smartphone apps.

The new ŠKODA Media Command app allows the infotainment system to be controlled remotely from the Superb Combi’s rear seats for the first time. Passengers sitting in the rear of the car can access its functions via their tablet using the new ŠKODA app and Wi-Fi hotspot built into the Columbus infotainment system.

The 12-speaker Canton Sound System with its 610 W output turns the new Škoda Superb Combi into a concert hall on wheels.

Simply Clever in a new dimension

31 ‘Simply Clever’ features make life easier for the driver and passengers in the new ŠKODA Superb Combi. 21 solutions are new for the Superb Combi, ten of them are completely new for the brand.

Alongside both umbrellas in the front doors and new options relating to connectivity and comfort, further new and incredibly practical ‘Simply Clever’ solutions include: a manually retractable tow bar, a tablet holder in the rear, a tablet storage compartment in the Jumbo Box in the front, a USB port and a 230-V socket in the rear, single-handed opening for a 0.5-litre bottle and an extra high-vis vest storage compartment in all four doors. Both of the front and rear doors have space to store a 1.5-litre bottle.

The interior’s versatility is increased by the option to fold down the rear backrests from the boot. The mechanical passenger seat can also be folded down. The electrically adjustable front passenger seat can even be conveniently adjusted from the rear. Additionally, there are new storage nets on the inside edges of the front seats. The boot comes with a false floor for versatile division of the luggage space, a practical coat shelf under the retractable load cover and a removable LED torch. For the first time, the new Superb offers the virtual pedal for contactless opening of the tailgate as an optional extra. The Superb now comes with an ice scraper in the fuel filler flap and misfuel protection as standard.

Highest efficiency

The new ŠKODA Superb Combi’s new engines offer a maximum of up to 30 per cent lower consumption values and emissions. The ŠKODA Superb Combi GreenLine consumes just 3.7 l/100 km and emits 96 CO2 per km. Alongside innovative engine technology, the reduction in vehicle weight of up to 75 kg and the improved aerodynamics also contribute to the low consumption values.

The combination of a performance that is increased by up to 20 per cent, reduced air resistance and a reduction in weight also leads to impressive driving dynamics.

The new ŠKODA Superb Combi has modern, direct-injection turbo engines based on MQB technology (five TSI petrol, three TDI common-rail diesel). All powertrains meet the EU6 emission standards and come with stop-start technology and brake energy recovery as standard. The petrol engines produce between 92 kW (125 PS) and 206 kW (280 PS). The power output of the diesel engines ranges from 88 kW (120 PS) to 140 kW (190 PS).

With the exception of the entry-level petrol engine, all powertrains for the new Superb Combi are available with modern dual-clutch transmissions. Four powertrains (1.4 TSI/110 kW, 2.0 TSI/206 kW, 2.0 TDI/110 kW and 2.0 TDI/140 kW) are available with state-of-the-art all-wheel drive based on the Haldex 5 clutch.

Safety without compromise

The new ŠKODA Superb Combi wows with a level of safety that has not previously been seen as standard for vehicles in this segment. The new model features Electronic Stability Control including Multi-Collision Brake as standard. In EU countries the following safety features are also fitted as standard: Front Assist with City Emergency Brake, electronic tyre pressure monitor, seven airbags, five three-point automatic seat belts with fastening alerts as well as safety headrests. Rear side airbags are available as an option. Also standard: XDS+, an enhanced function of the electronic differential lock. Speedlimiter is available as standard from the Ambition trim line upwards.

In addition, innovative optional assistance systems are available. At a pre-set speed, Adaptive Cruise Control (ACC) keeps the vehicle at a safe distance from the vehicle ahead. With the enhanced Crew Protect Assist, driver and passenger are ‘prepared’ for an impending collision. Lane Assist helps the vehicle stay in lane on motorways and country roads. Traffic Jam Assist, a first for the Superb Combi, increases safety and comfort in traffic and during stop-and-go. The new Emergency Assist intervenes if the driver becomes incapable of driving, automatically bringing the vehicle to a standstill.

The Blind Spot Detect system, also new for the Combi, supports the driver in changing lanes safely by alerting him/her of any vehicles in the blind spot. A key component of Blind Spot Detect is the Rear Traffic Alert function, a first for the model. Driver Alert (fatigue detection) prevents the driver from becoming overtired. Travel Assist with Traffic Sign Recognition, available for the first time in the ŠKODA Superb Combi, continually informs the driver of upcoming road signs.

Innovative lighting systems significantly increase safety at night. The front headlights are fitted with halogen technology or with bi-xenon lamps including AFS function and LED daytime running lights. As an option, the high beam can be controlled electronically – via Light Assist or the advanced Smart Light Assist function (masked high beam). Striking LED lights shine at the rear of the new Superb Combi as standard and there are also two reflectors on both sides of the rear bumper.

The new Superb Combi’s completely redeveloped chassis with MacPherson front struts and multi-link rear axle offers maximum ride stability in challenging situations.

[Karlheinz]

Success in the compact segment: 500,000 ŠKODA Rapids produced

​› ŠKODA Rapid is ŠKODA’s second best-selling series; 12.3% sales increase by end of May
› International success: Production in Czech Republic, China, Russia and India
› Now even better: ŠKODA Rapid and Rapid Spaceback score with increased connectivity, enhanced safety and assistance systems, and new engines

​Mladá Boleslav, 30 June 2015 – ŠKODA has manufactured the 500,000th ŠKODA Rapid. The milestone vehicle – a ŠKODA Rapid Spaceback in red – ran off the production line at ŠKODA’s main factory Mladá Boleslav today. Both the saloon and hatchback versions of the Rapid Spaceback have been very well received by customers, and the Rapid is now ŠKODA’s second best-selling series. A few weeks ago, the ŠKODA Rapid and Rapid Spaceback received several upgrades: increased connectivity, enhanced safety and assistance systems, and new, environmentally friendly EU-6 engines.

​“As ŠKODA’s second best-selling series, the Rapid is an important pillar of our international growth strategy. By releasing these current upgrades in technology and engines, we have now made the series even more attractive,” says Werner Eichhorn, ŠKODA Board Member for Sales and Marketing.

The ŠKODA Rapid saloon has been on the market since 2012 in Europe, with the Spaceback following in late 2013. In addition, ŠKODA has had an India-specific Rapid version on the Indian market since 2011. Around the world, ŠKODA delivered 91,400 ŠKODA Rapids to customers in the first five months of this year – an increase of 12.3% over the same period last year.

With the launch of the ŠKODA Rapid saloon – which at the time was a 'new class of ŠKODA' – the Czech car manufacturer set a new standard in the class of compact saloons in mid-2012, completing the range in the compact segment between the Fabia and Octavia. This was the first of ŠKODA’s series-production models to sport the brand’s new design language.  The Rapid Spaceback introduced one year later marked the brand’s entry into the strategically important compact hatchback segment.

As can be expected from a ŠKODA, the Rapid and Rapid Spaceback boast lots of room, high functionality, modern technology, and a host of ‘Simply Clever’ innovations.  In addition to the generous interior, both versions of the model feature attractive designs; for their outstanding product design, the Rapid and Rapid Spaceback have each been presented with the Red Dot Design Award – one of the most internationally acclaimed design awards.

ŠKODA has recently enhanced the Rapid series for the launch of the new model year. Since May, the ŠKODA Rapid and Rapid Spaceback have featured enhanced connectivity, safety and eco-friendliness.

There are now new, modern infotainment systems available based on the latest generation of the modular infotainment kit from Volkswagen (MIB II). SmartLink is now available to link the Rapid to a smartphone or tablet. ŠKODA’s SmartGate interface can be used to retrieve useful data on the vehicle to then be displayed on your smartphone.

In terms of safety, the Rapid and Rapid Spaceback are now available with a range of new assistance systems, including Front Assist, multi collision brake, Trailer Stability Assist, fatigue detection, park distance control front and rear, LED daytime running lights, Light Assist and the automatic start and lock system KESSY.

In addition, the ŠKODA Rapid model family has been completely converted to modern, environmentally friendly EU-6 engines.

As a pillar of ŠKODA’s growth strategy, the ŠKODA Rapid has been an international success story. In addition to the production at the main factory in Mladá Boleslav, the Rapid is also produced at the sites in Yizheng (China), Kaluga (Russia) and Pune (India).


Production figures by model (rounded) 
Rapid: 116,500
Rapid Spaceback: 103,100
Rapid India: 57,900 
Rapid Russia: 35,200 
Rapid China: 158,100
Rapid Spaceback China: 29,900

Production figures by site (rounded)
Mladá Boleslav: 219,600
Yizheng/China: 188,000
Kaluga/Russia: 35,200
Pune/India: 57,900

[Karlheinz]

Excitement in Montafon: Two vintage ŠKODAs head to the Silvretta Classic

​› ŠKODA Felicia and ŠKODA 1000 MB Rallye head to 18th Silvretta Classic
› Dream cars on enchanting roads: Three countries, 590 km, 180 participants
› Tradition: ŠKODA celebrates 120 years of business in 2015

​Mladá Boleslav, 30 June 2015 – Dream cars on enchanting roads: ŠKODA is heading to the start of this year’s Silvretta Classic (2 to 5 July) with two true automotive gems. The field of participants will include a ŠKODA Felicia and ŠKODA 1000 MB Rallye. This year will mark the 18th Silvretta Classic, which takes place in Montafon, Austria.

​Since 1998, the Silvretta Classic has been regarded as a special summit of automotive treasures; captivating vintage cars drive along stunning Alpine routes. ŠKODA has taken part in this event for many years, and the brand is excited to be sending the smart vehicle duo this year. 

“The Silvretta Classic offers the perfect blend of picturesque landscapes, fascinating vehicles and healthy competition,” says Michal Velebný, coordinator of the restoration workshop at the ŠKODA Museum. “We are delighted to be taking part once again with two fantastic ŠKODA Classics, presenting the brand’s great tradition to all the spectators at the event.” 

This year, ŠKODA is sending the turquoise-green convertible ŠKODA Felicia built in 1961. The open-top classic is a real eye-catcher, an emotionally appealing and particularly elegant representative of the brand. With its stylish shape, distinctive tailfins and well-balanced proportions, the ŠKODA Felicia is an unforgettable crowd-pleaser.  The vehicle is powered by a four-cylinder petrol engine, which draws 50 hp from a 1089 cm3 capacity. The car’s top speed is 130 km/h. Almost 15,000 ŠKODA Felicias were produced between 1959 and 1964. Today, their desirability among collectors is continuously raising.

Spectators at the Silvretta Classic can look forward to a real racing star, the second classic car from Mladá Bolelav – the ŠKODA 1000 MB Rallye. This model is a special edition based on the ŠKODA 1000 MB, which was adapted for endurance racing. At that time, the 1000 MB was the first ŠKODA with rear wheel drive, rear engine and a unibody construction. The 1000 MB Rallye starting in the Montafon took part in many long-distance races, including the London-Mexico (1995) and Panama-Alaska (1997). Under the bonnet, there is a 90 hp, four-cylinder petrol engine, accelerating the vehicle to a top speed of 170 km/h. Everything about the car testifies to its robust rally appearance, including the sports seats, roaring engine and huge tube-protection framework.

The 18th Silvretta Classic will be leading the 180 participants through three countries: Austria, Switzerland and Liechtenstein. The classic cars will be travelling along stunning alpine routes, including the legendary Silvretta High Alpine Road, covering 590 kilometres in total. The starting gun will be fired on Thursday, 2 July and the finishing line will be crossed on Saturday, 4 July.

ŠKODA AUTO will be celebrating the company’s 120th anniversary this year, making the brand one of the longest established vehicle producers in the world.  The roots of the company lie in 1895. 120 years ago, bicycle mechanic Václav Laurin and bookkeeper Václav Klement founded a bicycle-production company together (L&K) in Mladá Boleslav, Bohemia. Automobile manufacture began in 1905: L&K’s first car was the ‘Voiturette A’. What Laurin and Klement began in 1895 has since grown into an internationally successful volume manufacturer with 7 model series and 35 model versions. Producing more than 17 million vehicles since 1905 has proved the strength of the ŠKODA brand.

[Karlheinz]

Strong Partner: ŠKODA twelfth time sponsor of Tour de France

​› ŠKODA: official Tour de France sponsor since 2004
› New era: new ŠKODA Superb as ‘Red Car’ leading the rider field
› Impressive fleet: 250 ŠKODA shuttle vehicles in use
› Premiere: ŠKODA first time partner to the Green Jersey in Tour de France
› International campaign on all media channels
› Communications: welovecycling.com and facebook.com/skodacycling
› Tradition: ŠKODA’s history began 120 with bicycle construction

​Mladá Boleslav, 1 July 2015 – A dozen and counting: ŠKODA AUTO has been the official sponsor and official vehicle partner to the Tour de France for the twelfth time this year. One highlight is the premiere of the new ŠKODA Superb, which will serve as the ‘Red Car’, leading the rider field. The 250-vehicle ŠKODA fleet once again forms the focus of ŠKODA’s sponsorship. ŠKODA is also sponsoring the Green Jersey for the best sprinter at this year’s Tour for the first time. The Tour de France takes place from 4 to 26 July.

​“Supporting the most famous bicycle race in the world is an annual highlight in our comprehensive sponsorship of cycling,” said Werner Eichhorn, ŠKODA Director of Sales and Marketing. “Our commitment to the Tour de France has a special highlight this year with the premiere of our new ŠKODA Superb as the ‘Red Car’. 120 years of ŠKODA – that also means 12 decades of our connection to cycling: the history of our company began in 1895 with production of bicycles by our founding fathers Laurin and Klement.”

The 102nd Tour de France covers over 3360 kilometres in 21 stages this year. The starting gun will be fired on 4 July in the Dutch city of Utrecht. The riders will cross the Champs-Elysées finishing line on 26 July.

ŠKODA has been the official vehicle partner and official sponsor of the legendary Tour since 2004. This is the first year that the company will be sponsoring the Green Jersey for the best sprinter in the Tour de France. Between 2004 and 2014, ŠKODA sponsored the White Jersey for the best young rider.

Spectators’ eyes will be drawn to one thing in particular leading the rider field over the next few weeks: the so-called ‘Red Car’ – the new ŠKODA Superb. The brand’s completely redeveloped flagship sets new standards in its class, featuring emotive designs, the most room in its segment and state-of-the-art technology.

During the Tour, the red ŠKODA Superb serves as a kind of ‘mobile control centre’ for Tour-Director Christian Prudhomme. “I'm really looking forward to travelling in the new Superb. The car offers more space than the already spacious predecessor and really looks the part – a perfect Red Car,” says Prudhomme.

For this one occasion, the new Superb has been painted ‘Corrida-Red’, and a huge panoramic glass roof has been installed that can be opened at the touch of a button. This means that Prudhomme can stand up when the roof is open. In addition, the Superb is fully equipped with technical equipment to perfectly fulfil its function as the ‘mobile control centre' of the tour. This includes four radio channels, over which the tour director can receive information and give orders.

The brand will also be providing a strong fleet of ŠKODA vehicles again this year, including around 250 cars – mainly ŠKODA Octavia estates and ŠKODA Superbs to serve as accompanying vehicles. The ŠKODA fleet has been the centrepiece of ŠKODA’s sponsorship activities. During these three weeks, the vehicles will cover around 2.8 million kilometres, and since 2004, the ŠKODA fleet has travelled over 30 million kilometres at the Tour de France. ŠKODA has managed this with the highest level of reliability: so far, not a single car has ever broken down.
ŠKODA’s sponsorship will also be accompanied by a broad communications campaign. ŠKODA’s ‘WeLoveCycling’ website, newly launched last year, features live reports, films and lots of information on the world of cycling. The site also gives visitors the chance to win an array of prizes including spending a day in the peloton of the Tour de France.  More can also be found at www.skoda-radsport.de. ŠKODA will also be pulling out all the stops on social media atfacebook.com/skoda-cycling.

Cycling is a cornerstone of ŠKODA’s sponsorship strategy. Besides the Tour de France and the Tour of Spain ('Vuelta'), the car manufacturer supports other international cycling races and numerous international and national grassroots cycling events. Bikes and accessories also form a part of ŠKODA’s extended product range. 
ŠKODA’s commitment to cycling demonstrates the special relationship the brand has to the bicycle. ŠKODA’s founding fathers Václav Laurin and Václav Klement began the company’s success story 120 years ago with the construction of bicycles.   
The Tour de France is the most important stage race in the world, and is considered the world's third largest sporting event after the football World Cup and the Olympic Games. Last year, around 15 million supporters turned out to cheer on the riders on the track, and 1.4 billion people watched the race on the TV and Internet.

[Karlheinz]

New era: New ŠKODA Superb delights as the ‘Red Car’ of the Tour de France

​› Right at the front: new ŠKODA Superb leads the field of riders as the ‘Red Car’
› Strong fleet: 250 ŠKODA models in action at the Tour de France
› Reliable partner: ŠKODA sponsors the Tour for the twelfth time
› Commitment: cycling is a cornerstone of ŠKODA’s sponsorship strategy

​Mladá Boleslav/Paris, 7 July 2015 – Spectacular premiere: the new ŠKODA Superb mastered its first appearance brilliantly as the ‘Red Car’ of the 2015 Tour de France. As the ‘control centre’ for the Tour’s director Christian Prudhomme, the new flagship will roll at the front of the pack until 26 July. ŠKODA AUTO is the official partner of the Tour de France (4-26 July) for the twelfth time.

​Four brand-new ŠKODA Superbs are called into action as the ‘Red Car’ of this year’s Tour de France. As the official ‘Red Car’ leading the field of riders, the new ŠKODA Superb is visible for all fans. During the Tour, the vehicle serves as a kind of ‘mobile control centre’ for Christian Prudhomme, the Tour’s director. The ‘Red Car’ is also the only vehicle allowed to cross the finish line at the same time as riders.

ŠKODA has been the Tour de France’s official partner and official vehicle partner since 2004. As part of its commitment, the Czech car manufacturer is providing 250 vehicles in total – most notably, the ŠKODA Octavia Combi und ŠKODA Superb.

The new ŠKODA Superb was launched onto the first markets in mid-June. With expressive design, impressive technical qualities and the best interior space of its class, the newly developed flagship sets new benchmarks in its segment. Based on Volkswagen Group’s innovative MQB technology, ŠKODA’s top model reaches new heights in its now third generation when it comes to safety, comfort, connectivity and the environment, taking it to the upper end of the automotive mid-class segment.

The new Superb has been sprayed ‘Corrida red’ especially for its appearance as the Tour’s ‘Red Car’. For the powertrain, a 2.0 TDI/140 kW (190 PS) engine coupled with a DSG six-speed transmission is used.

For its special use at the Tour de France, the red ŠKODA Superb contains extensive technology equipment and is fitted with a huge panoramic glass roof that can be opened from the rear.

To ensure strong brand presence at the Tour de France, a strong fleet of ŠKODA vehicles is also provided again this year. ŠKODA provides approximately 250 cars which are used as escort vehicles – in particular, the ŠKODA Octavia Combi und ŠKODA Superb. Over their near three-week use, the vehicles will travel around 2.8 million kilometres. Since 2004, the ŠKODA fleet’s total mileage at the Tour de France mounts up to over 30 million kilometres. During this time, ŠKODA has been standing out with top reliability: up to now, there hasn’t been a single disruption to the journey due to a technical defect.

Cycling is a cornerstone of ŠKODA’s sponsorship strategy. In addition to the Tour de France and the Tour of Spain (‘Vuelta’), the car manufacturer supports other international cycling races as well as numerous international and national cycling events. ŠKODA’s commitment to cycling demonstrates the unique relationship between the brand and the bicycle. ŠKODA’s founding fathers, Václav Laurin and Václav Klement, began the company’s success story 120 years ago by making bicycles.

[Karlheinz]

The new ŠKODA Rapid Spaceback ScoutLine: Young and adventurous compact car

​› Strength: ŠKODA Rapid Spaceback ScoutLine sports elegant outdoor look
› Distinctive plastic exterior fixtures, 16- or 17-inch alloy wheels
› ScoutLine version for all Rapid Spaceback engines and colours
› Growth: ŠKODA Rapid Spaceback deliveries increased ninefold in 2014

​Mladá Boleslav, 8 July 2015 – ŠKODA’s emotional appeal is reinforced with the release of the latest version ŠKODA Rapid Spaceback with the ScoutLine accessory package. The main features of the model include its powerful outdoor-look, distinctive plastic exterior fixtures, 16- or 17-inch alloy wheels and additional design elements. The special edition will be heading to dealerships in selected markets throughout Europe during July. The ŠKODA Rapid Spaceback, introduced in autumn 2013, has been doing exceptionally well on the market, with ŠKODA selling 72,400 Spacebacks in 2014 – a ninefold increase on the previous year.

​The ŠKODA Rapid Spaceback was ŠKODA’s first hatchback to be released in the high-volume compact segment two years ago, expanding the Czech brand’s model range between the ŠKODA Fabia and the ŠKODA Octavia. The model is becoming increasingly more popular among younger consumer groups with its dynamic and fresh design and practical ŠKODA qualities. In 2014, ŠKODA also added the sporty ŠKODA Rapid Spaceback Monte Carlo to the series.

Since its launch on the European market, ŠKODA has sold over 105,000 ŠKODA Rapid Spacebacks. “The combination of ŠKODA’s practical features and fresh designs have convinced a great number of customers,” says ŠKODA Board Member for Sales and Marketing, Werner Eichhorn. “We plan to build on this success with the ScoutLine edition.”

The new ŠKODA Rapid Spaceback ScoutLine reinforces the emotional appeal of the Czech car manufacturer. At first glance, the package scores with its adventurous appearance. The front and rear bumpers are finished in a distinctive matte-black, with reflective silver running through. Matte -black  textured plastic fixtures protect the sides of the vehicle, running along the doorsills and wheel arches.

The package comes either silver 16-inch ‘Rock’ or 17-inch ‘Camelot’ alloy wheels. The exterior mirror housings have a reflective silver finish. The full range of ŠKODA Rapid Spaceback exterior colours are available for latest version of the model, including the fleet colour ‘pistachio green’.

With the exception of the GreenLine engines, the ŠKODA Rapid Spaceback ScoutLine is available with all drivetrains for the basic model: three petrol engines (66 kW/90 hp, 81 kW/110 hp and 92 kW/125 hp) and two diesels (66 kW/90 hp and 85 kW/116 hp). All the engines comply with Euro-6 emission standards, and are equipped with the start-stop system and regenerative braking.

[Karlheinz]

Investing in the Environment: ŠKODA Builds New Emission Centre in Mladá Boleslav

​› Investments of more than €11 million; Opening in July 2016
› ŠKODA extends Engine Centre opened in 2014
› Aim: consistently reduce consumption and emissions of new ŠKODA models
› 31 ŠKODA models already less than 100g CO2/km, 103 models less than 120g
› Competence: 116 years of ŠKODA drivetrain development and production

​Mladá Boleslav, 10 July 2015 – ŠKODA AUTO is building a new Emissions Centre in Mladá Boleslav. In partnership with the Volkswagen Group, the Czech car manufacturer will be investing more than €11 million into expanding the Engine Centre, which opened in 2014. The new centre is expected to open in July 2016.  The new Emissions Centre will play a key role in reducing the emissions of new ŠKODA models in the years to come.

​The foundation stone was laid for the ‘Emissions Centre South’ at the ŠKODA Development Centre site at an official ceremony attended by Dr. Frank Welsch, ŠKODA Board Member, the chairman of ŠKODA’s trade union Jaroslav Povšík, as well as senior representatives from Technical Development and the Volkswagen Group. €6.4 million of the total of more than €11 million investments will go into constructing the new building, while the remaining almost €5 million will be spent on equipping the centre with the latest technology. In addition, the company has announced that new jobs will be created.

“ŠKODA will continue to grow with new models over the coming years,” says Dr. Frank Welsch, ŠKODA Board Member for Technical Development. “In developing new vehicles, we consistently aim to reduce fuel consumption and emissions. The new Emissions Centre is thus a key element in our growth strategy and another important investment for the ŠKODA brand. We have been developing and building engines in Mladá Boleslav for the last 116 years. The company’s expertise in this area will be further strengthened with the opening of our new Emissions Centre.”

As a part of ŠKODA’s drivetrain development department, the new Emissions Centre will be directly connected to the Mladá Boleslav Engine Centre, which first opened in September 2014. Based on the latest measurement technology, ŠKODA will be able to measure the emissions of vehicles with petrol and diesel engines, as well as vehicles with alternative fuel systems in the new facility. Two completely new measuring stations will feature so-called biaxial brake testers, including rollers and analysing systems.  Each test stand will initially be able to carry out up to 15 emission measurements daily, subsequently increasing to as many as 25 measurements every day. The range of test operating temperatures spans from -40°C to +65°C.

Sustainability and environmental protection are key elements in ŠKODA’s corporate strategy. This is particularly true of the recently introduced new ŠKODA Superb. Thanks to new engines, being lighter, and optimized aerodynamics, the new model uses up to 30% less fuel and emits 30% less CO2 than its predecessor.

At ŠKODA, individual mobility starts at 79g CO2/km for the natural-gas urban car ŠKODA Citigo G-TEC. 31 ŠKODA models already achieve CO2 emissions of under 100g/km, and 103 ŠKODA models emit less than 120g CO2/km. In addition to ŠKODA’s GreenLine and Green tec models, natural gas vehicles are an important cornerstone in the company’s sustainable product strategy. The ŠKODA range includes three attractive G-TEC models: the Citigo G-TEC, Octavia G-TEC and Octavia Combi (estate) G-TEC.

ŠKODA’s path is clearly defined: Eco-friendly mobility must remain affordable – for the benefit of customers and the environment. With the launch of the new ŠKODA Superb, the manufacturer converted their entire European engine range to the modern, eco-friendly EU-6 engines at the end of May. All ŠKODA models are now available with the latest petrol and diesel engines, which include stop-start systems and brake energy recovery (recuperation).

ŠKODA will once again be strengthening their expertise in development with the new Emissions Centre. The manufacturer has the fourth largest development centre in the Volkswagen Group, which one of the most advanced in the automotive industry. ŠKODA is the only carmaker in the Czech Republic to not only produce vehicles and components but also to develop them. To this end, the Technical Development department currently employs around 1700 specialists, engineers, designers and constructors.

ŠKODA has a 116-year tradition in developing and producing drivetrains. In 1899 – four years after the bicycle-construction company was established – ŠKODA’s founding fathers, Václav Laurin and Václav Klement (L&K), first added an auxiliary motor to one of their bicycle frames. In 1905, L&K developed the company’s first automobile under the name ‘Voiturette A’ – powered by a water-cooled, 7-horsepower, two-cylinder engine with an 1100cc capacity.